Niche business still registers 40% growth in Dubai



A veteran in public relation and marketing, Victor King, managing director of Absolute Communications, today told Dubai Chronicle that the number of dance schools in the city is growing rapidly year on year. According to the information, he receives from his clients, with the most notable of them – the annual Dubai International Dance Festival‘s organizer Familia Events Management, it seems demand for dance lessons and classes are greater than ever.

Region’s residents from all ages are discovering and rediscovering the art of dance in all of its forms. A variety of dance schools have sprung during the last few years, catering for all ages and preferences. Salsa is the most popular dance among Dubai-based dance enthusiasts, but other Latino styles as Bachata, Meringe, Tango, Samba and Cha-Cha are also gaining popularity. The latest information about current classes can be found of course through the Facegroup books of every school.

The youngest population of Dubai is also inflamed with the dance mania. Sharmila’s dance academy at the Dubai Community Theatre faces difficulties acommodating all under-aged dance enthusiasts. Many of the classes are overcrowded, but still trilling occasionally over fifty kids at the time.

Ballroom is the most sophisticated form of dance, considered by many difficult or outdated. However, there are others who are delighted to keep the both Arthur Murray’s dance studious and two more Ballroom dance schools busy. Pricey lessons of nearly AED300 per hour don’t scare amateur dancers.

Such enthusiasm towards dancing shouldn’t be surprising, as over fifty percent of Dubai’s population is bellowing 30 years of age, and it is very switched on towards everything new and dynamic.

There is even shortage of professional dance attire shops, specialized dance music audios and tutorial DVD’s. Such are hard to find and disappear of the shelves of local retailers fast.

The best showcase of Dubai dance talent is of course the upcoming Dance Festival, as it will provide an opportunity to students and professionals to sample every form of dance and artistic talent under one roof. It is the largest dance event of the year in the region and features three days of performances, live entertainment, workshops, theme dance parties, dance competitions, guest DJs and more.

DIDF 2011 will be held from 1st June 2011 until 4th June 2011 at Madinat Theatre, Jumeirah Madinat, Dubai, UAE.


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