First store in the world to carry Magerit’s Atlantis collection

Magerit, the Spanish jeweller made famous by its sculptural approach to fine jewellery, has today (Wednesday, April 27, 2011) unveiled its new Atlantis collection at the Damas Les Exclusives Boutique in the Burj Al Arab Hotel in Dubai, United Arab Emirates, making Damas the first retailer in the world to stock the new collection.

The highly anticipated Atlantis collection of pendants and rings blends the elements of water and air into stunning pieces that emanate a delicate and unique beauty. All of the pieces feature images of mermaid-like sirens, which are mythological creatures famous for using their enchanting voices to capture hearts.

“We selected the United Arab Emirates as first country in the world to stock Atlantis as we believe that the market will be very impressed with our new collection, as the pieces are all beautifully sculpted gold pieces of art, distinguished by a high degree of creativity and originality and the exquisite finish of the pieces,” said Antonio Calvo, Commercial Director of Magerit. “Like the singing of the sirens, these pieces exert a power of irresistible attraction, and every piece is unique and hides secrets that only the woman who wear it will be able to discover,” Calvo added.

The new collection, showcased at Basel 2011, is crafted in 18kt white and yellow gold, and incorporates diamonds, pearls, topaz, quartz, and other precious stones. The highly unusual and eye catching jewels are for the true connoisseur who likes to wear art, whilst showing off unmistakable feminine sophistication.

The collection is currently available the Damas Burj Al Arab Boutique, and will soon be available at select Damas Les Exclusives Boutiques throughout the UAE. For more information visit: www.mageritjoyas.com