Juicy Couture, the leading contemporary lifestyle brand of casual and on-trend clothing has celebrated the launch of its new innovative store concept in the internationally diverse retail destination, The Dubai Mall, with an evening full of surprises!
For this special occasion the boutique turned into a rather divine space, created by a light ambience in hues of rose and purple. Welcomed by two Juicy Boys on a hot pink carpet entrance, guests enjoyed the inexplicable tricks of a magician. A gigantic golden bird cage placed in the middle of the store served as stage for an aerial performer, while a stunning lineup of models showcased a preview of the Juicy Couture Summer 11 collection, which will hit the shop floor in April. To top the evening of fashion and entertainment, an electric violinist left guests of the VIP launch speechless with her dramatic show.
The new store offers a glimpse into the future of the evolving brand and has received a fresh look and feel. The store fully embraces an update of the quintessential Juicy graffiti without losing its iconic nature. The pinks and grays, so dominant in the past, have paled besides an abundance of whites and you will now be overwhelmed by gigantic art-deco Juicy Couture wall graffiti, giant bees and funky colored palm trees adorning the backdrops.
Home to many of the leading fashion brands of this world, The Dubai Mall is a natural choice for launching Juicy Coutures most recent style direction. Always daringly fun and uniquely feminine, Juicy Couture steps into a bright fashion forward spotlight, offering an infinite diversity in terms of styles and fabrics. You will find a prominent range of dresses, dresses and again dresses, along with statement jewelry, smart everyday basics, stylish handbags and fashionable shoes. However, in keeping with Juicy Couture’s DNA, the store is featuring the largest track-wall of the entire region. In addition, a limited tracksuit collection is said to arrive within a couple of months.
Located on the ground floor near The Dubai Mall’s Fashion Catwalk Atrium, it is the brand’s 12th outlet in the region following the launches in Abu Dhabi and Beirut. In 2008, Juicy Couture made its mark in the region with the brand’s first boutique in Dubai at the Boulevard, Emirates Towers: Expansion throughout the region followed, with boutique openings in UAE, Kuwait, Bahrain, Kingdom of Saudi Arabia and now Lebanon. The latest store in Dubai Mall is the 6th in Dubai and brings to the Middle Easts fashion capital a style statement worth the lure.