The Address Dubai Mall celebrates first anniversary

The Address Dubai Mall, the five star premium hotel of The Address Hotels + Resorts with the distinction of being directly linked to the world’s largest shopping and entertainment destination, celebrates its first anniversary.

In its successful first year of operations, The Address Dubai Mall has not only become a preferred destination for business travellers and leisure guests but also introduced several landmark initiatives that are a first for the regional hospitality sector.

Among the key differentials offered by the hotel is the service of the personal Fashion Advisor, who helps guests redefine their sartorial outlook through personalised fashion consultancy and assistance in shopping at The Dubai Mall. Guests can book an appointment with the fashion advisor through the hotel’s 24 hour Guest-Engagement service.

Mr. Thomas Norberg, General Manager, The Address Dubai Mall said: “Our approach of delivering tangible guest benefits is complemented with our latest initiative, at our anniversary and at the start of Eid, where guests will be presented with special gift pouches that contain coupons which can be redeemed at the hotel and in The Dubai Mall. Several leading cosmetics company, is partnering with us for the promotion. The personal Fashion Advisor service has also helped us establish our definite niche in the hospitality sector of the region. The pouch will serve as a bonus to guests who select our hotel, as it is a popular choice for a shopping holiday and a great place to getaway.”

He added: “Apart from hosting high-profile events that underscore our industry appeal, we have also won several awards including Dubai’s Leading Lifestyle hotel at World Travel Awards 2010, and have been actively involved in charitable initiatives.”

In addition to its spacious 244 rooms and suites overlooking The Dubai Mall, Burj Khalifa, the world’s tallest building and The Dubai Fountain, the world’s tallest performing fountain, The Address Dubai Mall has some of the trendiest restaurants in the city. Dubai residents have received Ember Grill and Lounge particularly well and Na3Na3 has become a preferred venue for Arabic food in town. The poolside restaurant, Cabana, will be open to guests as the weather becomes cooler and will have a new Caribbean menu. In addition to this Amatista, was recently recognized as the best new lounge in Dubai by Time Out Dubai and will have a new line up of enjoyable evenings.

The hotel also offers extensive space for meetings and events and has hosted some of the city’s most prestigious fashion shows and jewellery exhibitions. Some of these include the Burberry fashion show that was broadcasted live from London, Chaumets’ new jewellery line launch in the presence of Sophie Marceau and Victoria Casal’s opening party.

The press conference announcing the launch of the first Formula 1 event in Abu Dhabi by du and Vodaphone was also held at the hotel. Adding further to its glamour quotient was the after-party for a special screening of Michael Jackson’s bio-pic which was hosted at The Address Dubai Mall.

Most recently, to cater for the underprivileged sections of society, the hotel partnered with the Dubai Foundation for Women and Children for Iftar and raised AED 50,000.

The Address Hotels + Resorts is owned and managed by Emaar Hospitality Group and has five hotels in its Dubai portfolio – The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina, The Address Montgomerie Dubai and The Palace – The Old Town.

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