LUUP and Emirates International Exchange to Roll Out Comprehensive Mobile Wallet and Remittance Offering in the UAE


Luup International Ltd., a leading mobile payments solutions provider of Norwegian origin, and Emirates International Exchange (EIE), a leading exchange house in the United Arab Emirates (UAE), today signed an Agreement to roll-out a mobile phone based payroll solution.  It will enable migrant and local workers’ wages to be paid onto a mobile wallet or a mobile-enabled payroll card. The mobile wallet and card holder will then be able to withdraw cash at EIE locations in the UAE and make mobile remittance transactions through the Luup mobile remittance gateway.

The signing ceremony was held in the presence of HE Trond Giske, Minister of Trade and Industry of Norway and member of the high profile delegation with HRH Crown Prince Haakon of Norway. The delegation is on a two-day visit to strengthen ties between Norway and the UAE.

The global mobile payments market is a huge growth area at present, with research indicating that its value will reach US$ 553 billion (AED 2.029 trillion) by 2013. Moreover, there is the huge potential to reach an estimated 364 million unbanked people, who tend to have access to a mobile phone, by agent-networked mobile banking . In the Middle East alone, businesses such as the EIE can tap into 15 million migrant workers in Kuwait, Saudi Arabia and the UAE. As these workers remit 50 percent of their salary home, an estimated sum of US$3.195 billion (AED 11.73 billion) a month , the revenue potential to be gained by mobile enabling transactions is clear.

Humaid Mohammed Humaid Shattaf, Chairman, Emirates International Exchange said, “Our partnership with Luup will aid our expansion in the Middle East. It enables us to increase our business offering, generate new revenue and integrate technological innovation into our channels”

Luup will deploy its cutting edge, white labeled mobile payments platform to enable EIE to reach new target markets and customers, drive brand differentiation and create new revenue streams. The Luup mobile solution will be combined with EIE’s own infrastructure made up of a large ATM presence across the UAE, 16 branches and its international money transfer network.
“We will roll out our banking-grade mobile payments management and hosting service for EIE over the next 4 months, enabling speed to market, ongoing cost-efficiency and quality excellence, reflected for example in high availability and security of services for users,” said Morten Hofstad, Regional Director, Luup.  “The deal further underscores Luup’s leadership in the region and expands our remittance gateway offering“ he added.

The signing ceremony took place today at at the ICT Solutions for the Future in Media and Mobility seminar, organized by Innovation Norway and Dubai Chamber of Commerce & Industry at the Mina A’ Salam hotel, Dubai.


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