Mercedes Benz CLS sales up 573% among women in Abu Dhabi

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Mercedes-Benz CLS one week getaway for a bride-to-be

Emirates Motor Company (EMC), Mercedes-Benz Authorized Distributor in Abu Dhabi and Al Ain and the flagship company of Al Fahim Group, celebrates the bridal season with the 2012 Abu Dhabi Bride Show as the Platinum Sponsor of the event offering a lucky bride-to-be a one week getaway in the all-new Mercedes-Benz CLS.

During his speech at the press conference of the Bride Show, General Manager Mr. Kamal Rafih of EMC commented, “EMC is proud to endorse this event as it brings together the lovely ladies of the Abu Dhabi community under one roof. As part of our corporate social responsibility initiatives and in line with the Mercedes-Benz tradition, we happily support activities related to fashion and help make a statement on the significant role women play in our society.”

Mr. Rafih further commented that EMC’s training instructor, Mr. Marlon Robel, will be conducting basic vehicle safety training exclusively for ladies. “It is vital for every woman to be aware of how her car works, how she can minimize risks while driving and how to react during an emergency.”

At the Bride Show event beginning this week on 8 February 2012, EMC will be displaying the stunning Mercedes-Benz CLS at their stand along with the brand’s premium set of accessories. “We have noticed a surge in our CLS sales where a highly notable 573% increase was discovered in 2011 compared to the old model in 2010 in our female segment along. This positions the CLS as one of the top three most popular Mercedes-Benz classes among ladies,” Mr. Rafih continued.

To further strengthen EMC’s relationship with its public, the Mercedes-Benz dealership will be granting a one week getaway in a CLS to a lucky bride-to-be. “A wedding is an important event for a bride and we wish to be part of this memorable day by making her feel even more special.” Another raffle will be taking place during the show where EMC will also be giving a weekend test drive of the CLS and an elegant Mercedes-Benz watch to a lucky visitor of the show.

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