Artisans unveil new Chocolate Spring/Summer collection for 2011

Chocolate lovers in the UAE are in for a treat with the unveiling of a new exclusive collection at ChoCo’a, the family-owned manufacturer and retailer of unique chocolate products and confectionery, at its boutiques in Dubai and Abu Dhabi. The Spring/Summer 2011 collection is based on citrus and takes its inspiration from the fashion color pallet reigning over the runways this year; citrus yellow, lime green and orange.

The UAE-based chocolate artisans top up their traditional collections with eight new products made of lemon, lime, orange jelly, grapefruit jelly caramel, honey and other materials uniquely mixed and embellished arrangements available in both boutiques. ChoCo’a launches the new collection as a Dubai Shopping Festival Exclusive in its Dubai boutique where regular discounts and promotions are on offer during the shopping festival.

Dina Hamzeh, Retail Director at ChoCo’a, says: “over the past few years, our chefs and designers’ passion for chocolate has made them into real chocolate and cake craftsmen and their meticulous work has contributed to creating our image as chocolate artisans. Our previous collections were based on occasions and social events that are of interest to our key market here in the UAE and we’re very excited to take this one level up with this new fashion collection.”

At “The Bride Show”- Abu Dhabi, ChoCo’a will be presenting the wedding offering of the collection in an exclusive and creative fashion show on February 5th in Abu Dhabi National Exhibition Center (ADNEC), where models will be parading the different products. “This is the first time that we present our chocolate and cake products through a live runway show and we are hoping our customers will be as thrilled as we are with this new presentation method,” added Dina.

Customers will have the opportunity to win some of these exclusively garnished arrangements by participating in the competitions organized on Al Khaleejiah radio and on Facebook (http://www.facebook.com/chocoachocolate). For more information and to check out the new product line and arrangements, check out ChoCo’a website www.chocoa.ae.