- To announce â€˜Brand of the Yearâ€™ and unveil the 6th edition of Superbrands book at the gala event.
Superbrands, the independent authority and arbiter of branding, today announced that they will be hosting their annual tribute event to honour UAEâ€™s strongest brands on July 20th, 2010 at the Intercontinental Hotel in Dubai Festival City. Superbrands will also announce the much awaited â€˜Brand of the Yearâ€™ and unveil the 6th Edition of the Superbrands book at a glittering ceremony attended by the whoâ€™s who of the corporate world in UAE.
â€œWe are pleased to announce the UAEâ€™s strongest brands and honour them at our annual tribute event. The local brands that made it to the Superbrands list this year include some of the most recognised brands in the world as well as some new entrants on the list. These Superbrands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals voting for the preferred brands through an online poll. The brand with the highest score will be awarded â€˜Brand of the Yearâ€™ at the tribute event,â€ says Mike English, Director, Superbrands Middle East.
After a stringent selection criteria set by the Superbrands Council, over 2,500 professionals were invited to vote along with the Council. More than 1,415 leading UAE brands were scored by the Superbrands Council and the invitees and the highest scoring brands were then designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands
The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.
The Superbrands Organisation will also unveil the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event. â€œThe brands featured in the book range from corporate giants to FMCG brands. We are happy to see so many of the UAEâ€™s local brands included in the book alongside key international brands. Participation in the Superbrands book is by invitation only and acknowledges the intrinsic strength of the organisation and its brand value,â€ Mr. English adds.
The Superbrands tribute event is set to be a true celebration of many of the country’s highest profile brands, and promises to live up to its global reputation as the “Oscars of Branding”.