Cutting-edge couture with a metropolitan flavour sparkles in fashion avenue as part of DSF 2010 celebrations
CRYSTALLIZEDâ„¢ â€“ Glamour in the City, one of the main highlights of the 15th Edition of Dubai Shopping Festival this year, is conceived as a celebration of international fashion-forward couture, with ten opulent gowns inspired by vibrant metropolitan cultures around the globe reaching as far as Dubai, Miami, Paris, Rio De Janeiro and six other throbbing urban heartlands that capture the essence of these places.
About CRYSTALLIZEDâ„¢ – Swarovski Elements
In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From an auspicious beginning that revolutionised the fashion world, Swarovski has grown to be the worldâ€™s leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by fourth and fifth generation family members, has a global reach, with some 26,000 employees, a presence in over 120 countries and a turnover in 2008 of 2.52 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand name CRYSTALLIZEDâ„¢ â€“ Swarovski Elements for fashion, and incorporating STRASSÂ® SwarovskiÂ® Crystal for architecture and light, have become an essential creative ingredient in international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones, and in April 2008 it strengthened this relationship by revitalising and renaming the product brand ENLIGHTENEDTM â€“ Swarovski Elements. Reflecting the creativity that lies at the heart of the company, Swarovskiâ€™s own-brand lines of accessories, jewellery and home dÃ©cor are sold through more than 1,600 retail outlets in all major fashion capitals. The exclusive Daniel Swarovski accessories collection has meanwhile become the companyâ€™s couture signature. The Swarovski Crystal Society has close to 350.000 members worldwide, keen collectors of the companyâ€™s celebrated crystal figurines. In 1995, Swarovski opened its multimedia crystal museum Swarovski Kristallwelten in Wattens to celebrate its ceaseless dedication to innovation and inspiration. The Swarovski corporation also includes TyrolitÂ®, which manufactures grinding tools, Swareflex, which makes road safety reflectors, and Swarovski Optik, producer of precision optical instruments.