ADMC & Partners launch VEVO

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CORONAVIRUS IMPACT

VEVO to host web’s broadest array of premium content from leading entertainment companies

VEVO In what stands as the next step in the evolution of online music entertainment, Abu Dhabi Media Company (ADMC), Universal Music Group, Sony Music Entertainment and EMI Music, today marked the ground-breaking launch of VEVO, the new premium music video and entertainment service in partnership with YouTube.

SL-ghai-002HE Mohamed Khalaf Al-Mazrouei, Chairman of ADMC, Edward Borgerding, CEO of ADMC and Ricky Ghai, Executive Director of Digital Media at ADMC joined Doug Morris, Chairman & CEO of UMG/Co-Chairman & Founder of VEVO, Rolf Schmidt Holtz, Chairman & CEO of Sony Music Entertainment/Co-Chairman of VEVO, Elio Leoni-Sceti, Chief Executive Officer and President, New Music, EMI Music, and Rio Caraeff, President & CEO of VEVO at the launch event in New York.

The largest video network on the web, VEVO blends the best in highest-quality music content with YouTube’s cutting-edge video technology and established user community.  All searches on YouTube for music videos by any of the artists represented by UMG, SME and EMI, as well as other VEVO label partners, will now be available through VEVO only.  In addition, VEVO’s content will be available at VEVO.com and through a VEVO-branded embedded player. VEVO will also serve as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide web. AOL and CBS Interactive Music Group are announced as VEVO’s first syndication partners. Through these deals, VEVO will be available across major online publishers by the end of Q1 2010

Rihanna_VEVO_Launches“This has the potential to be a true game changer for consumers, artists and brands,” said Mr. Doug Morris, Chairman & CEO of UMG/Co-Chairman & Founder of VEVO. “For the first time, consumers will have access to the majority of premium music videos being streamed online today all in just one click, while artists and brands will benefit from being connected like never before with their fans and the most sought after demographic on the Web. We’re excited about the potential of the new service and we’re looking forward to working with all of our new content providers, distributors and brands who want to take full advantage of this extraordinary opportunity.”
“VEVO brings together a combination of a premium music inventory, robust investment and media services management expertise on one platform,” said H.E. Mohamed Khalaf Al Mazroui, Chairman of ADMC. “Being part of this unique partnership is simply the latest milestone in ADMC’s strategy, which envisages a growing role for Abu Dhabi as a global hub for world class digital media.”

Ciara_VEVO_Launches“The launch of VEVO brings together some of the world’s largest players in the media space in a truly historic partnership that we are delighted to be a part of,” said Edward Borgerding, Chief Executive Officer of ADMC. “ADMC is committed to offering our audiences a diverse range of products and VEVO now forms an integral part of our fast expanding digital media portfolio.”

Available free-of-charge to internet users, VEVO features the most extensive array of professionally-produced music videos, exclusive premieres, concerts and more anywhere on the Web from such market-leading companies as Universal Music Group, Sony Music Entertainment, EMI Music, Hollywood Records, Walt Disney Records, CBS Interactive Music Group, Big Machine Records, Concord Music Group, Lyric Street Records, ABKCO, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard, among many others. Videos on VEVO are at least twice the quality and resolution of those generally found online today, and unlike videos found elsewhere, a majority of videos on VEVO will feature integrated, synchronized lyrics.
Music fans will drive the VEVO experience through play-listing, commenting and social networking, as well as being able to purchase MP3s of their favorite songs through iTunes and Amazon. Soon they will also be able to purchase an extensive line of artist-related merchandise through a partnership with Bravado, the world’s leading global entertainment merchandise company.

Mohamed Khalaf Al Mazroui photo“Music video entertainment is a rapidly growing segment and participating in this partnership to launch VEVO is a reflection of our commitment to being part of the innovation that drives online entertainment,” said Ricky Ghai, Executive Director of ADMC’s Digital Group. “A potential rollout of a localized VEVO portal across the Middle East region will lead to a great destination for viewers, an important channel for Arabic music content, and a major step change in the on-demand media entertainment services offered regionally”, added Ricky Ghai, ADMC’s Executive Director, Digital Group.

VEVO also announced today a number of integrated marketing partnerships with leading companies including Colgate-Palmolive, Infiniti, MasterCard, McDonalds, Activision Blizzard, Amstel, Canon, Elizabeth Arden, MillerCoors (Peroni), Nikon, Sony, Stoli and Unilever (Dove, Axe) and more.

PHOTO OF ED BORGERDING CEO ABU DHABI MEDIA COMPANY“The caliber of brand partners that we have launched with today is testament to the scope of the opportunity that VEVO represents,” said Mr. Rio Caraeff, President & CEO of VEVO. “With immediate scalability and the capacity to strengthen brand loyalty through engaging and interactive programs, VEVO is uniquely positioned to deliver real value for its partners.”

VEVO is launching at a time when Internet users and brands are embracing premium online video as never before. Most recently, comScore Video Metrix service showed that more than 167 million U.S. Internet users watched online videos during the month of October, with 28 billion videos viewed during the month alone, and 84.4 percent of the total U.S. Internet audience viewing online video. And research firm eMarketer estimates that video ad spending will likely rise to reach $2 billion in 2011, up from $734 million in 2008.

About VEVO
VEVO is the leading innovative online premium music and entertainment service for consumers, advertisers and content owners that blends the very best in musical content with cutting-edge video technology and a thriving user community powered by YouTube. The content is made available on YouTube through a VEVO-branded channel, on VEVO.com, the service’s marquee destination site, and through a special VEVO branded embedded player. The service also serves as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide Web.

VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in Los Angeles and New York. VEVO features the most extensive catalog of premium music content found anywhere on the web thanks to deals with such leading music companies as Universal Music Group, Sony Music Entertainment, EMI Music, Hollywood Records, Walt Disney Records, CBS Interactive Music Group, Big Machine Records, Concord Music Group, Lyric Street Records, ABKCO, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard, among many others.  Explore VEVO at www.vevo.com

About Abu Dhabi Media Company
Abu Dhabi Media Company is one of the fastest growing, multi platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3 Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM, and Abu Dhabi Classic FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets LIVE which owns a fleet of outdoor HD broadcast vans a state of the art printing press, United Printing Press.
Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.

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