Exhibition will encourage visitors to take a proactive approach to brand management
O2 Network, the award-winning and research-oriented marketing communications agency, will be hosting an exhibition at this yearâ€™s Leaders in Dubai Business Forum highlighting the creative campaigns that have propelled the agency from a single office in Dubai to a regional network of award-winning marketing communications agencies.Â Through its work with clients such as Al Ain Dairy, Tameer Holding Investment LLC and Dubai Municipality, the O2 Network has won several prestigious awards, and hopes to encourage business leaders at this yearâ€™s forum to take a proactive approach to transforming ideas into living brands.
In a lecture hosted by the Dubai School of Government, Dr. Thomas Weir, one of this yearâ€™s conference speakers, said that â€œmost of the CEOs in the GCC are not prepared to lead their companies out of the recession because many of them are simply waiting on it to go away.â€
In light of such concerns, this yearâ€™s Leaders in Dubai programme will bring an unrivalled selection of global leaders, business icons, and legendary personalities to the UAE to guide local professionals through tough financial times.Â Engaging audiences from across the region, the line-up includes South African Archbishop Desmond Tutu, former Vice President of the United States Al Gore, and chief campaign manager for current US President Barack Obama, David Plouffe.Â Along with 1300 senior executives, it makes for an unmatched, open minded discussion on the future of our world, and the role participating business should play within this new beginning.
About O2 Network
The O2 Network is an award-winning, research-oriented agency that has been established to fill the gap in the Middle Eastâ€™s communications industry.Â Founded in Dubai in 2005, the O2 Network consists of four agencies: O2 Marketing Communications (O2MC), O2 Public Relations (O2PR), O2 Interactive (O2i), and O2 Branding (O2B).
The O2 Network is renowned for its innovative communications strategies rooted in extensive market research.Â Through its unique approach â€œKNOW YOUR MARKET FIRSTâ€â„¢, O2 aims to put businesses, consumers, and the market at the core of all strategic planning.Â This research methodology enables O2 to develop successful campaigns that effectively engage the consumer through multiple channels.Â O2 Network prides itself on its high-profile client base, which has included partners like Al Ain Dairy, aswaaq, Dubai Municipality, Durrat Marina, Mohammed Bin Rashid Establishment for Young Business Leaders, Tameer Holding Investment LLC, and Sheikh Hamdan Bin Mohammed e-University. O2â€™s vision is to be the first independent, UAE-based regional marketing communications network to compete on the international stage.
To learn more about this unique concept, please visit the O2 website at www.o2mc.net.