25.4 C
Dubai
Wednesday, December 13, 2017
Tags Online Advertising

Online Advertising

How Weather Impacts Mobile Ads Response

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to...

5 Media and News Trends That will Reach Beyond 2015

What will happen in the world of media and news over the next one decade? Will traditional media, like radio, print and TV still...

Social Media’s Biggest Advantage for Business Goes Extinct

Social media platforms are often seen as the most effective and affordable marketing tool for businesses. These advantages of the social websites, however, may...

How Equinix Ad-IX Ecosystem Revolutionized Web Advertising

If you are advertising your business on the Internet, you need to make sure your ads reach as many users as possible. But you...

Twitter introduces advertising services to Middle East

During a dedicated event in The Atlantis in Dubai today, Twitter launched its advertising services in the Middle East. The social media company seeks...

How social media marketing can help your business

Many business executives still don't believe in the power  of social media. That is why the purpose of this article is to explain what...

New Media Group debuts as powerful content marketer

New Media Group is a new company focused on services in the fields of digital publishing, content marketing, online advertising and social media in Dubai...

Facebook launches Middle East office in Dubai

Office launch follows Facebook's IPO debut in the United States   Facebook executives are hoping the company's first office in the Arab world can help...

Facebook to open Dubai office to seek advertisers?

Advertising on Facebook is a self service option Facebook Inc., the social networking company that listed last week one of the largest initial public offerings...

Facebook, Google battle for advertising revenues

Facebook that "social network site" that was started in 2006 is now a world wide phenomenon with over 800 million active members. Moreover, it...

Google to change online advertising model for brands

Making the web work for brand marketers Google introduced a new plan to measure online advertising that it hopes will become the industry standard. The...

Consumer trust in online, social and mobile advertising grows

Online consumer reviews second most trusted source of brand information and messaging 92 percent of consumers around the world say they trust earned media, such...

How to use Social Media Marketing

Social media marketing has taken the world wide web by storm. It touches each of our lives in one way or another practically every...

Online advertising in UAE: Content is King

Quality of traffic indicates quality of consumers in online advertising Advertising goes digital, but one should do his homework before jumping into it. Do...

Facebook IPO doubts of IT pros and investors

Are you a Facebook IPO prospective investor or active user? A lot of buzz, big headlines and billions of dreams brought tremendous excitement to fans,...

Experiential marketing carves a niche beyond conventional strategies

Growth of social media endorses the concept; Total Marketing summit to address this new paradigm shift in marketing

New Internet Platform to revolutionise E-commerce, online Advertising, Social Networking

A new electronic platform is set to revolutionise E-commerce, online advertising and social networking. The new platform, under development for the past two years by...

Ad spend shifts from print media to Internet

According to statistics published today by the Interactive Advertising Bureau and Pricewaterhouse Coopers, revenue from online advertising rose to a new high in the...

Online Advertising Spend in the Middle East Expected to...

Online advertising is expected to grow by four percent over the next three years, and reach an estimated AED977 million (US$ 266 million) by...