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How Weather Impacts Mobile Ads Response

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to...

Top Marketing Trends 2015

The rise of social media and all things mobile certainly will continue to lead the top marketing trends in 2015. Emails will continue to...

Mobile advertising to become more sophisticated in pricey

Google revealed that it will change significantly its strategy for selling ads on mobile devices. The company hopes it will resolve some current issues. Google...

Five 2013 Trends in Advertising You Should Follow

The advertising industry is evolving faster than you can follow. That means that only those who are innovative enough will keep their heads over...