Branding can be a key differentiator for SME’s

A two-day branding workshop was hosted by The Brand Union at the recent MENA Businesswomen’s Network (BWN) inaugural forum, aimed at emphasising the importance of the brand to every business, particularly small and medium size enterprises.

Held at the Park Hyatt in Dubai, the forum brought together over 350 women from all types of public and private sector businesses, with delegates from all 10 BWN member organisations in the Gulf, the Levant and North Africa as well as from the US, Europe and other parts of the MENA region. Read more