Tag: Marketing
Top 5 Trends for Media and Advertising Industry in 2023
2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious...
Emirates Takes Expo 2020 Dubai to The Skies with First-ever Full...
Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, today revealed a head-turning A380 livery dedicated to further carrying the global event’s...
UAE Public Relations Agency Offers Pro Bono PR Consultation
UAE PR agency, Atteline, has announced it will be offering pro-bono PR consultation and strategic planning sessions for home-grown business, and other B2C brands...
Five Tips on Entrepreneurial Success for Emerging Millennials
With young and female entrepreneurship on the rise, it’s no surprise that digitally savvy millennials are excelling in the eCommerce space. Millennials are turning...
Emirati Mariam Al Afridi One of The ‘Most Influential Global Marketing...
The World Marketing Congress honours Mariam Al Afridi for her exceptional strategic marketing as the only Arab to appear on the listMariam Al Afridi,...
Black Friday Shoppers More Adventurous Than Non-shoppers
Black Friday has widely been recognized as the busiest shopping day of the year, with many retailers offering new promotions and heavily discounted items...
Anticipated Social Media Buzz Can Drive Travellers Choices
How much positive feedback travelers think they'll get on social media can predict whether they intend to visit a tourism destination, a new University...
Dubai Land Department Issues 8,500 Real Estate Permits in 12 Months
Dubai Land Department, DLD, has announced that it issued a total of 8,500 real estate permits from the outset of August 2016 to the...
Two of UAE’s Healthiest Brands Are Homegrown
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in...
How Weather Impacts Mobile Ads Response
Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to...
Dubai Land Department regulates real estate marketing mechanism for overseas properties
Dubai Land Department has recently issued its special circular, outlining real estate marketing mechanisms that are designed for real estate companies and brokers marketing...
Eighth Edition of the MENA Effie Awards Set to Take Place
The eighth edition of the MENA Effie Awards (Effies) is set to take place on November 9, 2016, in the opulent settings of the...
2016 Best Global Brands Revealed
Apple, Google and Coca-Cola are the three most valuable brands in the 2016 Best Global Brands report of Interbrand, leading brand consultancy.
Automotive and technology brands...
Social media tips for converting customers into friends
Your brand’s long-term social media strategy could use a more personal touch. As you plan, consider one thing: How do you make friends in...
90% of Small Business Owners are Their Only Marketers
Running a small business is not among the easiest things you can do. This is because you need to know how to make the...
Most Credible form of Advertising among UAE Consumers
The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust...
Emirates unveils Arsenal branded plane
Emirates, a global connector of people and passions, and official partner of Arsenal Football Club has unveiled its first plane to feature Arsenal branding...
Selfies: The New Way to Make Money
If you have a smartphone, you have most likely done it – taking a photo of yourself and posting it online. Selfies are often...