Juicy Couture, the leading contemporary lifestyle brand of casual and on-trend clothing has celebrated the launch of its new innovative store concept in the internationally diverse retail destination, The Dubai Mall, with an evening full of surprises!
For this special occasion the boutique turned into a rather divine space, created by a light ambience in hues of rose and purple. Welcomed by two Juicy Boys on a hot pink carpet entrance, guests enjoyed the inexplicable tricks of a magician. A gigantic golden bird cage placed in the middle of the store served as stage for an aerial performer, while a stunning lineup of models showcased a preview of the Juicy Couture Summer 11 collection, which will hit the shop floor in April. To top the evening of fashion and entertainment, an electric violinist left guests of the VIP launch speechless with her dramatic show. Read more