Pink Rose campaign by Worood raises Breast Cancer Awareness

Worood, the floral boutique, has built up a strong momentum with its unique Pink Rose campaign that is spreading breast cancer awareness in and around the UAE. The campaign which began just over a fortnight ago has already distributed over 2000 pink roses to both cancer patients and survivors at several events across the city. The boutique will continue to be a part of many more activities throughout the month of October and are encouraged by the good-will and support to The Pink Rose campaign.

Worood’s Pink Rose campaign is simple, yet meets the objective of spreading the message of breast cancer awareness. Short messages left by online users and gathered at the events are reproduced on elegant cards that are attached to each of the pink roses. The pink roses are given away at some large as well as smaller community programs that are working towards breast cancer awareness. These include The Big Pink Tea Party by SolidariTea, Dubai Hospital, Bras for a Cause, and a special event by Pink Caravan. Read more

Pink Polo – A Pioneering Sport Initiative to Raise Breast Cancer Awareness

  Pink Polo, the UAE’s ground-breaking Breast cancer awareness initiative, will return for it’s second renewal on Saturday 29th October at the UAE’s Royal Ghantoot Racing & Polo Club.

Breast cancer is the most commonly diagnosed cancer in the UAE and is the second-biggest killer of women in the country. If the disease is discovered and treated at an early stage, 98 per cent of sufferers will survive, yet only 30 per cent of breast cancer cases in the Emirates are diagnosed early. Read more