web analytics
Home Tags Advertising

Tag: Advertising

Emirati Mariam Al Afridi One of The ‘Most Influential Global Marketing...

The World Marketing Congress honours Mariam Al Afridi for her exceptional strategic marketing as the only Arab to appear on the list Mariam Al Afridi,...

The Powerful Impact of Influencer Marketing on Global Beauty Industry

“Global Influencer Marketing: Insights from Beauty” Presents the Seven Top Priorities for Brand Executives in 2018 Traackr, a leading provider of Influencer Relationship Management software...

Media vs Advertising for Millennials and Baby Boomers in UAE, Saudi...

New YouGov research also reveals social media is missing a trick by ignoring baby boomers Millennials and baby boomers in the UAE and Saudi Arabia...

Dubai Land Department Issues 8,500 Real Estate Permits in 12 Months

Dubai Land Department, DLD, has announced that it issued a total of 8,500 real estate permits from the outset of August 2016 to the...

Eighth Edition of the MENA Effie Awards Set to Take Place

The eighth edition of the MENA Effie Awards (Effies) is set to take place on November 9, 2016, in the opulent settings of the...

Most Credible form of Advertising among UAE Consumers

The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust...

Fast-moving consumer goods marketers spend more and more on advertising

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more, according to Nielsen’s quarterly Global AdView Pulse...

What to consider before spending on marketing

If you run a small business and need to invest in marketing, or you are a marketing executive, you should plan ahead how and...

Five 2013 Trends in Advertising You Should Follow

The advertising industry is evolving faster than you can follow. That means that only those who are innovative enough will keep their heads over...

Fake Likes a Real Issue for Businesses

Facebook Working on Fake Like Issues People who run a businesses try everything they can to make more and more people like their Facebook pages....

Apple’s biggest marketing secrets revealed accidentally

With share price undisturbed by recently reported slowing smartphones' sales and investors focusing on the coming iPhone 5, Apple doesn't need to develop inventive...

Global Internet ad spend outpaces other media

With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types. TV, newspapers,...

tview – TV audience measurement system launched in UAE

tview is a major step forward for the TV and advertising industry in the UAE The Emirates Media Measurement Company (EMMC) has announced that the...

Global advertising spend increased 7.3 percent in 2011

ad market in Middle East & Africa ended 2011 with an 11.3 percent increase in spend vs. 2010 2011 continued to be a challenging year...

Consumer trust in online, social and mobile advertising grows

Online consumer reviews second most trusted source of brand information and messaging 92 percent of consumers around the world say they trust earned media, such...

CEO of Menacom awarded “Arab Ad Man of the Year”

Joseph Ghossoub, the Chairman and CEO of Menacom Group, was awarded by Arab Ad the title “Man of the Year”, for his groundbreaking contributions

Memac Ogilvy appoints new Regional Head of Advertising in MENA

Memac Ogilvy & Mather announced today the promotion of Eymard Saldanha to the position of Regional Head of Advertising in the Middle East and...

How your company can survive the crisis?

Majority of the scientific research conducted proves that companies implementing efficient marketing strategies during crises tend to grow. As the world is facing it’s...