The Fitness First ‘Ultimate’ X-Training Challenge returns for its 2nd year to find Dubai’s fittest!

1.Fitness First members and Professional Athletes take part in the annual Fitness First ‘Ultimate’
X-Training Challenge on 20th and 21st November at Ibn Battuta Mall;
2.With three categories of involvement; Professional, Amateur and Teams – Fitness First – the world’s largest health and fitness chain – brings athletes together to raise funds for the charity – All As One;
3.Adrian Hayes –last year’s Professional Winner and competing again this year – has recently become the 15th person in the World, and in the shortest period of time in history, to reach†the ‘3 Poles’ of the Earth -†walking the entire way to†the†North and South†Poles and summiting Mt Everest.

Fitness First invites its members to participate in the community’s hardest fitness challenge – the club’s annual X-Training Challenge, this November in Ibn Battuta Mall.

With three categories of entry – Professional (Invitation Only), Amateur and Teams – the fitness challenge incorporates individuals and teams going simultaneously head-to-head through the grueling 12 station course, which incorporates cardio, strength and well known circuit based exercises to push the body to its limits.

Raising the awareness of fitness in the region, Fitness First is encouraging its members to compete against one another to focus on the benefits of cross training, as well as achieving recognised winning status and raising funds for Fitness First’s chosen charity; All As One.

“The response to last year’s X-Training Challenge with over 140 participants was overwhelming, we’re really hoping to make this year, bigger, better…and harder!” says Gary Melhuish, Fitness First Area Business Manager who developed the X-Training Challenge way back in 1994. “With professional entrants including last year’s winner, Adrian Hayes – and his rival Darren Robson, we’re looking forward to plenty of competition over the weekend – and we want the people of Dubai to come and cheer on their favourite competitor!”

Cross Training blends a series of different activities into one workout, which comes with a raft of fitness benefits,” continues Gary. “The variation offers satisfying results and can be a better option for developing all round balanced fitness, so we’re keen to encourage this type of exercise – both in and out of Fitness First clubs – so this way, we’re bringing fitness to the community.”
Last year’s winner’ Adrian Hayes, a former Gurkha Officer and special forces soldier†in the British Army, educated at the Royal Military Academy Sandhurst, Adrian has recently became only the 15th person in the World, and in the shortest period of time in history, to reach†the ‘3 Poles’ of the Earth -†walking the entire way to†the†North and South†Poles and summiting Mt Everest.

After winning last year’s Fitness First challenge, Adrian, 45, has famously said the following:

“Winning was [my] proudest moment because the mean age for successful polar explorers is in their 40s but for fitness challenges such as this, its usually your 20s.”

What is Fitness First?

Fitness First is the largest gym, health and fitness club operator in the world with more than 1.5 million Fitness First members in over 550 clubs worldwide. In Asia Pacific alone, we have over 140 clubs! But we still keep that Fitness First one-health club mentality – every single Fitness First member counts.

What is the Fitness First ‘Ultimate’ X-Training Challenge?

20th November – Professional and Amateur competition
21st November – Team competition
China Court, Ibn Battuta Mall.

Entry Fee:
Amateur – AED 125 per person
Team – AED 500 per team

Teams must contain at least one female member. All teams are to consist of four people.

Entries are open to both Fitness First members and non-members

To register for the Fitness First X-Training Challenge email rkrizanovic@fitnessfirst-me.com or you can register at any of the Fitness First clubs around the UAE.

Supported by Panadol, Adidas, Gatorade, Kelloggs, Creative, Layali and Phillips.

What is All As One?

All As One (www.allasone.org) is an international charity established in 1997 that is dedicated to providing the orphaned and destitute children of Sierra Leone with a loving home, education, medical care, and a chance for a better future.

For Fitness First enquiries, please call 800-fitness
For more information on this press release, please contact:
Kiera Purdue
StickyGinger PR
Email: kiera@stickygingerpr.com
Tel:  +971 50 34 33 275
OR
Lindsay Shuttleworth
StickyGinger PR
Email: lindsay@stickygingerpr.com
Tel: +971 50 325 6863