GETMO Arabia signs strategic agreement to provide Zain customers with trilingual games entertainment portal
GETMO Arabia has signed a strategic partnership agreement with leading Middle East and African mobile telecommunications company Zain to deliver a unique 360 degree managed games portal for single and multiplayer games to Zain customers. The portal will be available to Zain subscribers online and via mobile phones across Zain’s 24 territories in the Middle East and Africa.
Getmo Arabia brings a wealth of experience in providing digital entertainment services, including mobile & online gaming, through the development and management of portals for global operators, such as Vodafone, Orange and Telefonica/O2 across Europe. Zain customers will now have access to cutting-edge games services and top notch games publishers from Getmo Arabia’s long standing relationships with the industry’s biggest names. The service will feature games from some of the leading international & local games publishers via the Zain Create WAP and web portals in three major languages (Arabic, English and French).
“Telecommunication companies are evolving their traditional business models and broadening their value added services. Through this strategic partnership, we will be providing Zain with a comprehensive gaming solution for their digital entertainment offering, to help them capitalise on the eminent growth in the digital games business in the region. At the same time, we’re expanding our business footprint across the region by partnering with the MENA region’s leading telecom provider” said Scott Weeman, General Manager, GETMO Arabia.
The multiplayer gaming portal will launch under the umbrella of Zain Create, which already includes music and video content. Gamers will be able to log on to the portal via a web interface or mobile phone to purchase and play games (or continue one they started earlier).
“The providing of digital entertainment to our customers is just one of the many services that contribute to and fulfill our brand promise of ‘A Wonderful World’,” said Mr Khaled Al Farkh, Chief Marketing Officer of Zain Group. “Mobile phones are increasingly becoming a platform for expressing an individual’s lifestyle and, thanks to GETMO Arabia, we will be delivering to our customers the best that the digital gaming industry has to offer, increasing our customers’ choice.”
The games portal will be available from Zain’s 24 operators in territories such as GCC, Levant and Africa, reaching over 70 million Zain customers.
Since its launch just over one year ago, GETMO Arabia has become the largest digital download portal in the Middle East, committed to finding innovative and accessible ways to giving subscribers access to the latest regional and international digital content. GETMO Arabia is a joint venture between Abu Dhabi Media Company and Arvato Mobile.
More about the GETMO Arabia/Zain portal
Portal features:
- The portal is built in a dynamic way; games on the web are updated simultaneously with the mobile portal
- Multi Player Games supported
- Multiple languages: English, Arabic, French
- Territory specific currency
- Territory specific content
- User Ratings
About GETMO Arabia
Getmo Arabia is the region’s first converged Music, Movies and Games Digital Entertainment Solution that brings together the business models of digital download-to-own and subscription based download-to-rent. Getmo Arabia eliminates the boundaries between music devices/players and content types for consumers offering over one million downloads (music tracks, movies and games) for mobile phones, personal computers and digital players.
The joint venture Getmo Arabia has been established by Arvato Mobile Middle East (AMME) and Abu Dhabi Media Company (ADMC). Getmo Arabia is an ideal partner for brands of all categories that want to combine entertainment with their products, and for content producers/owners who are seeking trustworthy distribution.
About Abu Dhabi Media Company
Abu Dhabi Media Company is one of the fastest growing, multi-platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3 Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Super magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets; LIVE which owns a fleet of outdoor HD broadcast vans and a state of the art printing press, United Printing Press.
Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
Or you can visit: www.admedia.ae or www.admedia.ae/press
About Zain
Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to 69.5 million active customers as at 30 June 2009. In terms of country footprint, Zain is the 3rd largest mobile operator in the world with a commercial presence in 24 countries.
Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Ghana, Iraq, Jordan, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Palestine (currently known as Paltel Group), Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages ‘mtc-touch’ on behalf of the government. In Morocco, Zain owns 31% of Wana Telecom through a joint venture.
The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange (Stock ticker: ZAIN). Zain is listed in the Financial Times’ Global 500 Index which ranks the world’s largest companies based on market capitalization (http://www.ft.com/reports/ft5002008). Zain aims to become one of the top ten mobile operators in the world by end of the year 2011. For more, please visit www.zain.com or email info@zain.com
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