Action! LifeCam Cinema Introduces 720p HD Widescreen Video

Widescreen capture is perfect for uploading and sharing videos; be a star on Facebook and YouTube

Widescreen technology is everywhere these days, built into virtually every new notebook, desktop monitor and flat-panel TV,1 and Microsoft Hardware sets a new standard for webcams with LifeCam Cinema, the first consumer webcam on the PC to offer widescreen video with a native 720p sensor.2 The timing couldn’t be better, with more and more people going online to share videos with friends and family; in fact, more than 10 million videos are uploaded each month to Facebook alone.3 LifeCam Cinema webcam’s 720p widescreen sensor will deliver clear, quality videos — without leaving anyone out of the shot.

“When we started working on LifeCam Cinema almost a year ago, we were motivated by the fact that new computer displays were predominantly widescreen and top social networking sites were allowing widescreen video,” said Stuart Milton, systems engineer for Microsoft Hardware. “LifeCam Cinema sets the stage for the next generation of webcam use: uploading widescreen videos with amazing quality to social networking sites and soon chatting live with friends and family in widescreen format.”

LifeCam Cinema was created to deliver an experience like the movies, with great high-definition (HD) video and clear sound. However, life doesn’t happen on a movie set, and most people don’t have a lighting team in their house to make them look camera-ready. In common indoor settings (low-light situations4) Microsoft Corp. is delivering an easy way to show amazing video quality in these scenarios. Maintaining a high frame rate even in the lowest lighting, LifeCam Cinema helps ensure that users look well lit and that video remains smooth.

As the only PC consumer webcam on the market today with a native 720p sensor that delivers widescreen video capture at 16:9,2 LifeCam Cinema provides 720p high-definition video and features Auto Focus to keep video sharp from across the room all the way up to 4 inches from the webcam. Also launching with LifeCam Cinema is Microsoft’s ClearFrame Technology, which offers faster image processing technology to help deliver smooth video at any resolution and improved noise reduction technology to reduce image graininess and keep video sharp. Finally, the LifeCam Cinema webcam’s widescreen technology allows the widest angle of capture ever for a Microsoft webcam, at 74 degrees — no need to worry about leaving anything out of the shot again.

1 Widescreen in more than 95 percent of notebooks, desktop monitors and flat-panel TVs — NPD Group Inc., Retail Tracking Service (January–June 2009)
2 There are enterprise webcams on the market that feature native 720p sensors.
3 Facebook Statistics, http://www.facebook.com/press/info.php?statistics, 2009
4 Internal Microsoft research

About Microsoft Hardware
For more than 25 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. Microsoft IntelliMouse Explorer, which launched in 1999, earned a place on PCWorld.com’s December 2005 list of “The 50 Greatest Gadgets of the Past 50 Years” as the first mainstream optical mouse that “brought gunk-free pointing devices” to a broad consumer base. More information about the Hardware Group is available at http://www.mshardwareguide.com.

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Tarek El-Moukachar
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Asda’a Burson-Marsteller
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