Dubai shoppers deprived of Victoria’s Secret speciality

January 30, 2012 · Leave a Comment......... 

Victoria’s Secret’s new luxury lingerie line has been released, but not yet in Dubai, where during the last few months “Victoria’s Secret” became one of the most searched keywords on the web, at least according to the Dubai Chronicle’s statistics.

The popular fashion underwear brand put its first pieces from its high-end collection called “The Victoria’s Secret Designer Collection” up for sale during last week of January 2012.

In Dubai, where second store of the company opened at The Dubai Mall about a month ago, shoppers can expect to find  the new Victoria’s Secret collection only in six months from now. A store keeper told Dubai Chronicle that curently only half of the store is operational, but work is in progress on the second half. Read more

Shopping for exceptional jewellery completes DSF shopping experience

January 3, 2012 · Leave a Comment......... 

Renowned Hong Kong jewellery manufacturer, Aaron Shum Jewellery, presents a collection of authentic and exceptional jewellery pieces that will complete your shopping experience during Dubai Shopping Festival (DSF), the region’s best in shopping, winning, and family entertainment.

Boasting with brands that epitomize authenticity, rarity and luxury, the Aaron Shum collection features exquisite and unique pieces that are preferred by jewellery lovers who are attracted to impressive and lavish but elegant and stylish ornaments. Read more

Pink Rose campaign by Worood raises Breast Cancer Awareness

October 26, 2011 · Leave a Comment......... 

Worood, the floral boutique, has built up a strong momentum with its unique Pink Rose campaign that is spreading breast cancer awareness in and around the UAE. The campaign which began just over a fortnight ago has already distributed over 2000 pink roses to both cancer patients and survivors at several events across the city. The boutique will continue to be a part of many more activities throughout the month of October and are encouraged by the good-will and support to The Pink Rose campaign.

Worood’s Pink Rose campaign is simple, yet meets the objective of spreading the message of breast cancer awareness. Short messages left by online users and gathered at the events are reproduced on elegant cards that are attached to each of the pink roses. The pink roses are given away at some large as well as smaller community programs that are working towards breast cancer awareness. These include The Big Pink Tea Party by SolidariTea, Dubai Hospital, Bras for a Cause, and a special event by Pink Caravan. Read more

Victoria’s Secret opens at Burjuman Mall, Dubai

July 30, 2011 · Leave a Comment......... 

Victoria’s Secres plush new store is now open at shoppers’ favourite luxury destination – Burjuman Mall.

The new stand-alone store offers the brands’ signature products like the new Victoria’s Secret Bombshell™ fragrance, America’s #1 fragrance Dream Angels™, the Secret Garden Collection™, VS Makeup™, Beauty Rush™ and Beauty Rush™, Lip Gloss. Read more

Damas: First store in the world to carry Magerit’s ‘Atlantis’ collection

April 27, 2011 · Leave a Comment......... 

Magerit, the Spanish jeweller made famous by its sculptural approach to fine jewellery, has today (Wednesday, April 27, 2011) unveiled its new ‘Atlantis’ collection at the Damas Les Exclusives Boutique in the Burj Al Arab Hotel in Dubai, United Arab Emirates, making Damas the first retailer in the world to stock the new collection.

The highly anticipated Atlantis collection of pendants and rings blends the elements of water and air into stunning pieces that emanate a delicate and unique beauty. All of the pieces feature images of mermaid-like ‘sirens’, which are mythological creatures famous for using their enchanting voices to capture hearts.

“We selected the United Arab Emirates as first country in the world to stock ‘Atlantis’ as we believe that the market will be very impressed with our new collection, as the pieces are all beautifully sculpted gold pieces of art, distinguished by a high degree of creativity and originality and the exquisite finish of the pieces,” said Antonio Calvo, Commercial Director of Magerit. “Like the singing of the sirens, these pieces exert a power of irresistible attraction, and every piece is unique and hides secrets that only the woman who wear it will be able to discover,” Calvo added. Read more

Juicy Couture opens at The Dubai Mall

March 19, 2011 · Leave a Comment......... 


Juicy Couture, the leading contemporary lifestyle brand of casual and on-trend clothing has celebrated the launch of its new innovative store concept in the internationally diverse retail destination, The Dubai Mall, with an evening full of surprises!

For this special occasion the boutique turned into a rather divine space, created by a light ambience in hues of rose and purple. Welcomed by two Juicy Boys on a hot pink carpet entrance, guests enjoyed the inexplicable tricks of a magician. A gigantic golden bird cage placed in the middle of the store served as stage for an aerial performer, while a stunning lineup of models showcased a preview of the Juicy Couture Summer 11 collection, which will hit the shop floor in April. To top the evening of fashion and entertainment, an electric violinist left guests of the VIP launch speechless with her dramatic show. Read more

Etoile ‘La boutique’ What’s Hot Now 20 October 2010

November 4, 2010 · Leave a Comment......... 

Etoile ‘La boutique’ in the Mall of the Emirates was transformed into a bustling photography studio for the day. In an exciting twist, VIPs who are usually in front of the camera were taken behind it and given the challenge of styling and shooting models themselves.

Professional fashion photographers gave guests exclusive insider knowledge on how to show off their best features and use lighting to flatter their complexion, while style consultants helped them to collaborate the latest trends from the best new and established designers to create beautiful ensembles for the models to wear. Read more

High quality lifestyle products online retailer builds online presence

October 19, 2010 · Leave a Comment......... 

Counting on its efforts to utilize social media for public outreach, the newly established Dubai based lifestyle online boutique Barcarol.com is developing its presence on leading social media platforms Facebook and Twitter. The pages will provide readers with regular updates on new products arrivals, promotions, sales and pre-sales private events.

Announcing the launch of its Facebook and Twitter pages, prior to the website’s official launch in November, the lifestyle products retailer  aims at attracting the Dubai based online community. Curious consumers, fashionistas, quality and lifestyle fans are invited to join Barcarol’s Facebook page, Barcarol’s Twitter account or simply to subscribe on the website’s main page. Read more

BCBGMAXAZRIA-owned French fashion store Manoukian opens in Dubai Mall

July 23, 2010 · Leave a Comment......... 

  • Manoukian, the French fashion brand, hosted its launch in the Dubai Mall on July 21st, receiving huge interest;
  • The store launch included a custom built photo studio, allowing visitors to be their own fashion model by “shooting themselves”;
  • Manoukian – which stands for feminine, French fashion – hosts a modern collection for the urban young woman of today – taking her from day to night  – from work to weekend;
  • The brand Manoukian was bought by Max Azria, founder of BCBGMAXAZRIAGROUP, in 2005, as part of his return to France – the designer’s adoptive country.

Manoukian, the fresh French fashion brand opened its first Middle Eastern store in the Dubai Mall, Wednesday, July 21st, 2010.  The launch was a huge success, with customers applauding the vibrant launch, the welcoming staff and, above all, the exquisite clothes.  The success of the launch can be supported by the number of attendees seen during the evening.

Phillippe Hallani, Director of Wholesale Europe for Manoukian, was quoted to have said how delighted he was to be opening the first Manoukian in the region: “The launch of the first Manoukian store in the Middle East was a great success – and the attendance at the store in the Dubai Mall was fantastic.  We’re looking forward to the Manoukian brand going from strength to strength and expanding across the region, encouraging it to become a recognised fashion brand – whilst retaining its French roots of classic, chic style.” Read more

Julea Domani Opens New Showroom at Palm Strip Shopping Mall

June 1, 2010 · Leave a Comment......... 

Award-winning designer, Zeena Zaki, to showcase her latest designs and collections at the new Julea Domani showroom in Dubai

Dubai Investment Properties (DIP), one of the leading real estate developers in UAE, today announced that Julea Domani has opened its first showroom in Dubai at the Palm Strip Shopping Mall. Zeena Zaki, the designer behind the Julea Domani brand and the winner of ‘Best Female Designer in Prêt-à-Porter’award at the Dubai Fashion Week 2010, will showcase her latest designs and collections at the new showroom in Jumeirah.

Speaking on their plans, Mr. Fawwaz Al Hakeem, Owner of Julea Domani said, “Zeena Zaki is a renowned designer in this region and has won many awards for her intricately designed evening gowns and bridal gowns. Customers from all over the region have been approaching Zeena Zaki to buy her latest collections. Hence we felt it was important to open our boutique showroom in Jumeirah to not only serve our customers from Dubai and the Northern Emirates better but to also to attract potential customers from other GCC countries  as well  since Dubai is a preferred shopping destination for them.” Read more

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