As the Strategic Operator Partner, Etisalat participated in the Broadband Global Summit 2010, one of the region’s most important assemblies on broadband technologies, held 8-10 March 2010 at the One & Only Royal Mirage Hotel. Broadband Global Summit, in its second successful year, is positioned to reflect the dynamic developments within the region’s broadband ecosystem and effectively highlighted the exciting growth areas in the telecommunications industry – universal connectivity via broadband in the Middle East and Africa regions.

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• Etisalat speakers share insights on benefits of a Converged IP network & Software plus Services approach with Etisalat Hosting Offerings
• Etisalat emphasizes  usage of Microsoft Operations Framework in ICT & Service Management Projects

At the inaugural edition of Tech.Ed Middle East which  is Microsoft’s premier technical education and networking event in Dubai which concluded yesterday, Etisalat executives presented attendees with insights into its comprehensive Managed ICT & services portfolio to showcase how customers can benefit from such services with enhanced business performance while optimizing capital investment and operational costs.

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Etisalat reintroduced the 1 GB mobile broadband package at a reduced price of AED 145 per month, with customers now saving more than 25% on their Internet usage. The reduction in price follows the introduction of Etisalat’s (10GB) mobile broadband package last month, at AED 395 and an upgrade to the 3.5G network to support HSPA+ technology that provides download speeds of up to 21Mbps and upload speed of 11Mbps, which is now the highest speed available across the Middle East region.

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Etisalat’s initiative to reduce carbon footprint by encouraging customers to pay bills and recharge Wasel account online

• 100 iPhone devices to reward online Pay and Win campaign participation
• 10% bonus talk time for Wasel recharge online
• ‘Paperless’ online billing system to reduce paper waste and transportation costs in future

In line with its environmental objectives, Etisalat launches yet another environment-friendly solution, ‘Pay and Win’, to reduce its carbon footprint by encouraging customers to use the electronic channels for viewing and paying their bills. The online services which allow both individual and business customers for bill payment toward Fixed and Mobile phones, Internet services and E-Vision, also lets them conveniently recharge and renew their Wasel accounts online. In order to motivate customers into this desired action, Etisalat has announced electronic draws for 100 iPhone 3G devices to be rewarded to participants in the campaign starting now till 28^th April 2010.

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Etisalat today announced its partnership with Microsoft Gulf for Tech.Ed Middle East 2010 as a Strategic ICT partner. Set to run from March 1^st -3rd, 2010 at the Dubai International Convention and Exhibition Centre, Tech.Ed is Microsoft’s premier technical education and networking event held across 10 global locations. At the event, Etisalat will showcase its comprehensive end to end ICT and Managed Telecom product portfolio.

Etisalat and Microsoft are collaborating on emerging technologies to create compelling solutions for customers by sharing and reviewing respective product roadmaps. The collaboration involves the development of solutions across several areas such as On-Premise and Off-Premise Unified Communications, Mobility, Hosted Business Applications and IPTV (TV over Broadband) in addition to many others.

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In a move to bring more economical communication solutions to businesses across the UAE, Etisalat today announced the introduction of the Favourite Country Plan for businesses, offering an additional 20% discount on the current  international direct dialing rates (IDD), for calls made to any 3 countries of their choice on business landlines.

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Join the excitement , play, subscribe and win instant prizes at promotion event in the Mall of the Emirates

Etisalat’s ‘Reach Entertainment’ is back with abundant thrills, packed with exciting prizes and surprises for all. The ‘Reach Entertainment’ promotion event, starting today at the Mall of the Emirates (South Galleria) in Dubai till 27 February 2010, will bring a host of entertainment inspired activities and services to visiting customers, their families and friends.

Commenting on the occasion, Haitham Al Kharusi, Vice President, Marketing Communications at Etisalat said: “From an experiential perspective, the “Reach Entertainment” platform is a great way to connect with our customers through various exciting activities, all of which allow them to enjoy Etisalat’s entertainment services along with their friends and families. With this, Etisalat continues to deliver on its promise of creating entertainment experiences for its customers through stimulating services that engage them and are based on their interests and needs.”

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PUMA PHONE to hit market in April 2010

PUMA AG and Sagem Wireless unveiled today at the Mobile World Congress the much anticipated PUMA PHONE.  The PUMA PHONE is not like all those other phones; its design, from on-board features and technology to unique user interface to connected services reflects the DNA of the PUMA’s brand.  Completely custom designed from the inside out, the PUMA PHONE is an uber friendly device engineered to facilitate and encourage an active way of life both digitally and physically.

“Just as PUMA is unlike any other sportlifestyle company out there, the PUMA PHONE is unlike any mobile phone on the market,” said Jochen Zeitz, CEO of PUMA.  “We want to engage with our community in a way that is consistent with everything PUMA stands for. Blending together the influences of sport, lifestyle and fashion, the PUMA PHONE reflects the joy, spontaneity and individuality that the PUMA brand is known for.”

The PUMA PHONE is an active smartphone.  Beyond internet, messaging, and gps localization capabilities, solar charging, video calling and Bluetooth photo sharing are all designed to make the device engaging and responding to consumers requirements.  The spin and scratch music player and integrated radio make the device a connected companion. Designed around an active lifestyle, its sleek shape factor makes it a wearable fashion accessory.

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A new Arab Advisors Group report reveals that by end of 2009, a total of twenty nine operators in thirteen Arab countries offered 3G/3.5G cellular services. The most common 3G/3.5G services offered by the operators are mobile Internet, followed by video calling and mobile TV. More operators are expected to commercially launch their 3G/3.5G services in 2010, these include: Orange in Jordan, Tunisie Orange Telecom in Tunisia and Wataniya Mobile in Palestine.

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Introduces Barca mobile services for all football fans in the UAE

Celebrating its first year of partnership with Football Club Barcelona (FCB) as the ‘Official International Partner”, Etisalat today launched the ‘Etisalat Barca Mobile’ platform through its online gateway, Weyak. The Barca Mobile service will offer complete updated information, always keeping fans close to all the FCB football action, championships and matches. It will provide videos, fun facts, profiles, news, scores and much more to keep Barca fans connected to their favorite team. Witnessed by Joan Laporta, President of FCBarcelona and Etisalat Chairman, Mohammad Hassan Omran, Etisalat’s announcement came during its participation in the Mobile World Congress in Barcelona, held from 15-18 February.

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