Podcasting is the newest social media marketing trend

Podcasts are video or audio files which are sent over the web. They can be downloaded on the consumer’s computer device or streamed online. Many marketers use podcasts to spread the word about a product or a service. The reason for this is that podcasting has many benefits. For instance, it does not have a topic limitation. Also, podcasts resemble lectures and listeners can often learn something useful or interesting from them. Despite that this marketing platform is not that popular among marketers who use social media in their work. However, a new study states that this will change pretty soon. As a matter of fact, podcasting is expected to become one of the top marketing trends on social media websites this year. Read more

Top 8 Videos in YouTube 8 Years History

Today, the biggest video-sharing website YouTube celebrates its 8th birthday. The platform first kicked off in May 2005 and ever since developed on fast pace. In a blog post, YouTube shares some key numbers from its first 8 years on the web. According to it, every minute on the site are uploaded more than 100 hours of video files. YouTube has estimated that this is equal to 4 days of video content per minute. In addition, the platform enjoys visits from more than 1 billion people every month. Pretty impressive, isn’t it? Read more

Businesses Fighting Content Theft – Hard but not Impossible

Nearly every business today, big or small, has its own website or blog. These online platforms are useful for keeping your present clients informed about your services and products, as well as attracting new ones. However, website and blog owners all over the world are faced with a common problem – content theft. This is a type of plagiarism that includes the stealing of images, videos or text. Some content thieves even go so far that they steal the design of someone else’s blog or site. Fighting content thefts can be really hard and time-consuming. That is why the best way to fight the problem is by preventing it. This is an important rule that should be remembered by all businesses that run a website or a blog of some kind. Here are a few things you can do to prevent or reduce these content thefts:

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Most Active Social Media Users Revealed

Nearly everyone who has access to the Internet uses social media websites. The reasons for that vary from one person to another. Some people use social networks to connect with their friends, while others simply observe the activity of their social connections. A recent research finally revealed the identity of the most active social media users. Interestingly, the study has discovered that these are not teenagers or computer geeks, but moms. Read more

Media’s influence could be also destructive

Many people today claim that they do not trust the news they see, read or hear in the media. If you are one of them, then you are actually right to think that way. Read more

Free Online Video No More?

YouTube Launches Paid Subscriptions

The age of free online video content may soon be over. YouTube is said to introduce paid subscriptions as soon as this week or in a few weeks time.

According to Financial Times, YouTube will start charging users who want to subscribe to the specialized channels on the video platform. Anonymous sources inform that the website will also offer paid channels for music, entertainment, children’s programming and many others. The monthly subscription to these channels will cost $1.99.

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Social Media Starts to Get Boring

Have you noticed that recently social media users are not that active as they were before? In the not so distant past, people used to spend hours updating their social status or socializing with old and new friends on social networks. Now it seems that a big part of the users have lost interest in these activities. Even teenagers are not that crazed over the social experience any more. How can something so popular lose its glam in seemingly an overnight? Here are some possible explanations. Read more

Social Media Makes Employees More Productive

Are you a regular user of social media websites and applications? If yes, you are more productive in your work than people who don’t. This is the conclusion of a recent study by data analysis company Evolv.

The research focused on the effect that social media websites have on employees. For the purposes of the study, the company interviewed thousands of job seekers. The survey found that the majority of the respondents had between one to four social profiles. Very few were the ones who used over five different social networks.

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71% of Arabs use Internet as an alternative to traditional communication

Dubai School of Government and Bayt.com Release White Paper on New Online Trends in the Arab Region

Study indicates 71% of Arabs use the internet as an alternative to traditional communication, 28% prefer social media as the primary source of news, matching preferences for traditional media, while 18% have never used any electronic government services Read more

How to Start a Small Business – Public Relations and Marketing

PR and marketing are two very important business fields today. That is due to the fact that they are often the main driving force behind another companies or industry. As a result, many individuals who have business flair often decide to start a small business in public relations or marketing. Those of you  who have similar plans may find this article useful as it will offer a simple guide to starting a small business in marketing or PR. Read more

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