Social Media – A Shortcut to Plastic Surgery

Social media websites are a modern-day vanity fair. They are a place where many people do all they can to get noticed and to receive a response from their circles of social contacts. The ultimate goal is to present yourself as a successful and happy individual. As a result, the majority of pictures posted by social users include wide smiles, wild parties, couples in love and long vacations. Not many are those who dare to publish a picture of their boring day in front of the laptop, for instance. That is why it was not a surprise when a number of studies announced that social media websites can make us feel lonely and sad or even to unlock a depression. However, a new research shows that the situation is getting more and more serious as it triggers users to undergo plastic surgeries. Read more

Small Business Underestimate Location Marking

Small Businesses Choose Social Media and Mobile Technology Over Location Marketing

Location marking is losing its lustre in the eyes of small business owners. It’s now being replaced by alternative marketing methods which include social media and mobile technology. This conclusion was made in a report by research and marketing company Constant Contact.

The report reveals that nearly all small business owners who have participated in it rely on social websites to promote and market their company. In contrast, less than 20% of them use location marketing or location-based services, which for most of them actually could bring better results. Read more

Global ad spend increased 3.2 percent in 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter. Read more

How to Start a Small Business – Public Relations and Marketing

PR and marketing are two very important business fields today. That is due to the fact that they are often the main driving force behind another companies or industry. As a result, many individuals who have business flair often decide to start a small business in public relations or marketing. Those of you  who have similar plans may find this article useful as it will offer a simple guide to starting a small business in marketing or PR. Read more

Study Outlines Most Successful Social Media Marketing Techniques

Today, businesses greatly rely on social media marketing to promote their services and products. Companies and marketers try out different strategies hoping to reach more potential clients and to develop and grow. Unfortunately, that is not always an easy task. However, a recent study reveals the best and most effective marketing tactics that are used in social media. Read more

Pros and Cons of Publishing Press Releases

Why or why not to publish press releases?

Every story has at least two sides. So does the press release story. But this story is even more complex and it has more sides, as it involves more participants.

The first side of the press release story is the one of the public relation agency, who’s employees get paid to write and distribute press releases to various media outlets. The second side of the press release story is the one of the clients, who need publicity to attract more customers and increase revenues, as fast as possible in most of the cases. The third participant in the press release story is the publisher, who is responsible for distribution of the promotional materials. At last comes the recipient – the consumer at whom the press releases are targeted. Read more

Facebook Likes Say Who You Really Are

What you like and what you are interested in may reveal a lot more than you think, according to a new research. Moreover, your social media profile can tell experts how intelligent, serious and open-minded person you are. Read more

The Importance of Link Shortening on Social Media

The number of companies and brands that use link shortening in their social media campaigns is increasing with every day. You have probably witnessed this trend yourself. Until recently, links shared on social websites used to be longer than the other text content of the posts. Now, however, links are reduced to only about 15 characters. That creates a big convenience in social networks where posts have character limitation, like is the case with Twitter. But that is not the only advantage of link shortening. By publishing these compact links, companies can easily track clicks and visits, as well as to use customized links or social media ROI. Read more

How to Polish Your Social Media Image

You may not realize it, but your social media profiles reveal a lot about you. If we have to be honest, they reveal too much. There is nothing wrong about that, if you are using them to connect only with your closest friends. However, most people add friends, family, acquaintances, colleagues and etc. to their social contacts. In addition, many social websites offer access to users’ profiles, their information and preferences through search engines and tricky privacy policies. That means that everyone can look you up and see what kind of a person you are… or you present yourself to be. That includes potential employers, romantic dates and even hackers. What you should remember is to use social media with cautiousness. Use social networks like brands do – to create a nice and friendly image of yourself. However, if the damage is already done and you have published content that is widely considered as inappropriate, you should not lose heart because there is hope. You can easily polish your online social image and protect yourself from future mistakes. Here are a few steps that will help you do that. Read more

Why Bloggers Should Be Paid More

In a very short time, the word “blogger” has turned from a hobby to a profession. There are many bloggers out there who do their living writing blog post for themselves or for someone else. However, there is one major problem with in this sphere. Most bloggers believe that they are underpaid and that their work is not valued high enough. Both of these things are true. But what actually is the root of the problem here? Read more

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