Abu Dhabi Media Company to support FIFA Club World Cup

ADMC signs up as ‘National Supporter’ of the UAE-based event in 2009 and 2010

Abu Dhabi Media Company (ADMC), one of the fastest-growing multi-platform media organizations in the region, today announced that it has signed an agreement to become a ‘National Supporter’ of the FIFA Club World Cup UAE 2009 and 2010.

The sponsorship agreement, which was inked in Abu Dhabi, is only the latest milestone in ADMC’s plans to support and nurture interest in sports and sporting ambition in the region. In addition to launching a range of media offerings for sports fans, the company is also looking to ramp up its support of locally relevant sporting events through sponsorships like the FIFA Club World Cup.

“ADMC’s decision to sign up as National Supporter of the FIFA Club World Cup in 2009 and 2010 demonstrates our support of the development of a world class sporting industry and sports media  in Abu Dhabi,” said Edward Borgerding, CEO of ADMC.
He added: “With Abu Dhabi Al Riyadiya very much the home of football in the region, with its  recent exclusive rights signing for the English Premier League starting in 2010, the launch of the Arab world’s first fantasy football game Goal Arabia  and the new football portal Super.ae, as well as bagging the prestigious Golden Supplement Award for Al Ittihad newspaper’s great coverage of Khaleeji 19 in 2009,  ADMC is providing the region’s sports fans with a broad  range of sporting content. We will continue to leverage our position by partnering with high profile organizations like FIFA.”

Commenting on the agreement, Thierry Weil from FIFA said: “We are seeing more and more interest in football from the UAE. Having homegrown organizations support the event is integral to our success and we are delighted that the Abu Dhabi Media Company, a forward thinking organization with significant interest in football,  has come on board.”

Abu Dhabi Media Company is one of the fastest growing, multi-platform media organizations in the region created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi Al Riyadiya 3 Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM, and Abu Dhabi Classic FM), as well as number of publications (Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine and Majid magazine) and a number of other media related businesses including Imagenation Abu Dhabi that will develop, finance and produce full length feature films and digital content for Arabic and international markets; LIVE which owns a fleet of outdoor HD broadcast vans; a state of the art printing press, United Printing Press.

Abu Dhabi Media Company employs 2098 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.