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Study Outlines Most Successful Social Media Marketing Techniques

Today, businesses greatly rely on social media marketing to promote their services and products. Companies and marketers try out different strategies hoping to reach...

Pros and Cons of Publishing Press Releases

Why or why not to publish press releases? Every story has at least two sides. So does the press release story. But this story is...

Facebook Likes Say Who You Really Are

What you like and what you are interested in may reveal a lot more than you think, according to a new research. Moreover, your...

The Importance of Link Shortening on Social Media

The number of companies and brands that use link shortening in their social media campaigns is increasing with every day. You have probably witnessed...

How to Polish Your Social Media Image

You may not realize it, but your social media profiles reveal a lot about you. If we have to be honest, they reveal too...

Why Bloggers Should Be Paid More

In a very short time, the word “blogger” has turned from a hobby into a profession. There are many bloggers out there who do...

Emirates Announces the Launch of “Share a Smile”

New multi-lingual campaign connects people through the humourous side of language Emirates, one of the world’s fastest growing airlines today unveiled a new campaign...

Mobile advertising to become more sophisticated in pricey

Google revealed that it will change significantly its strategy for selling ads on mobile devices. The company hopes it will resolve some current issues. Google...

Fast-moving consumer goods marketers spend more and more on advertising

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more, according to Nielsen’s quarterly Global AdView Pulse...

What to consider before spending on marketing

If you run a small business and need to invest in marketing, or you are a marketing executive, you should plan ahead how and...

Social Networking Etiquette

Social websites are used for communication, information sharing and receiving, marketing, entertainment, shopping and gaming. However, the most important thing about these platforms is...

How Important Are Your Social Network Connections

Facebook friends are important, but is it really necessary to expand our online network of friends and connections? How many friends do you actually...

How to Use Effectively Google+ for Marketing

Social media is an essential and very beneficial marketing tool for businesses. Many companies have their own networks of social profiles which they use...

How to make your Visuals Presentation important

It is incredibly important for project creators to create the best possible campaigns if they want to be successful. One main ingredient here is...

Twitter introduces advertising services to Middle East

During a dedicated event in The Atlantis in Dubai today, Twitter launched its advertising services in the Middle East. The social media company seeks...

How will relationship between business and social media evolve in 2013?

Companies already make new plans for 2013, but still it seems that a little really changes in this business and social media coexistence. Moreover, many...

Five 2013 Trends in Advertising You Should Follow

The advertising industry is evolving faster than you can follow. That means that only those who are innovative enough will keep their heads over...

PR Agencies No More?

In the beginning of every new year, the web gets filled with countless predictions and forecasts about the marketing and the media trends for...