Sunday, May 20, 2018

Marketing

Dubai Land Department regulates real estate marketing mechanism for overseas properties

Dubai Land Department has recently issued its special circular, outlining real estate marketing mechanisms that are designed for real estate companies and brokers marketing...

Dangerous Promotions May Trigger Legal Actions in Dubai

Cayan Group, a property developer, strongly condemned Russian model Viki Odintcova and her assistants’ daredevil stunt of hanging off the edge of the Cayan...

7th Arab Social Media Report ranks GCC at the top in...

Arabic most-used language across various platforms Facebook registers 156 million users compared to 115 million in 2016 Active Twitter users grow to 11.1...

2016 World’s Most Valuable Brands Revealed

Apple is the world’s most valuable brand, according to the latest Interbrand ranking. Measured across three components, the ranking looks at the impact of brand on...

2016 Best Global Brands Revealed

Apple, Google and Coca-Cola are the three most valuable brands in the 2016 Best Global Brands report of Interbrand, leading brand consultancy. Automotive and technology brands...

2016 Mid-Year UAE Best Brand Rankings Revealed

Emirates wins battle for UAE’s most positive brand status two years running Global Village and LEGOLAND see biggest positive improvement Home-grown powerhouse Emirates is...

New ‘Amazing Thailand Luxury’ Campaign Unveiled

Tourism Authority of Thailand Unveils New ‘Amazing Thailand Luxury’ Campaign Campaign aims to position Thailand as a ‘Quality Leisure Destination through Thainess’ for...

The decline in sharing on Facebook emerges as a problem

The decline in sharing on Facebook has emerged as a problem in the past year. Less human activity across the social platform means less...

90% of Small Business Owners are Their Only Marketers

Running a small business is not among the easiest things you can do. This is because you need to know how to make the...

Email Still Popular, Just Shorter

Communication via email is still very much alive. Despite the invasion of smartphones and messaging apps, many people all over the world continue to...

Expo 2020 Dubai has a new logo

UAE will be the next country to host World Expo 2020, the latest edition of the 160-year-old global event. The selected theme of the...

Top Companies to Work For in UAE

A global research and consultancy firm that recognizes the best workplaces in over 50 countries worldwide based on their applications, has revealed the ‘Top...

Hitachi offers solutions for the energy needs of expanding cities

From the food we eat to the health system that keeps us well, to the many electronic devices that keep us connected and entertained...

Shopping Tourism, key for destination marketing

Shopping Tourism is a highly relevant component for travelers when choosing and preparing their trip. Latest figures, trends and strategies on shopping tourism indicate how...

2016 Marketing Trends for Small Business

The 2016 marketing trends for small business is here, compiled by Dubai Chronicle editors. It is this time of the year when experts and industry...

#PepsiChallenge: 64 seconds to Peace from Dubai’s Margham desert

The Pepsi Challenge reached a whole new level this time where creative minds from different cultures and nationalities sent different messages of peace including...

Companies Will Increase Digital Marketing Budgets in 2016

Digital Marketing Is Now Mainstream 98 Percent of Marketers Say Online and Offline Marketing Are Merging Digital marketing is now mainstream, and digital commerce is a...

Most Credible form of Advertising among UAE Consumers

The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust...

How to Boost Online Sales with Social Media

Online shopping has become very attractive for consumers – it is more convenient, it saves time, and sometime you spend less. Many retailers are...

How to Cohere Small Business and Social Media

Small business is all about building special relationship with your customers, often before they actually become customers. The Internet and the growth of e-commerce...

Emirates unveils Arsenal branded plane

Emirates, a global connector of people and passions, and official partner of Arsenal Football Club has unveiled its first plane to feature Arsenal branding...

Coca Cola Combats Prejudice This Ramadan

This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...

Social Media Demographics – Find Out What Works for Whom

In order to be an effective marketer in any medium, it’s important to know your audience. For social media marketers, knowing who the core...

Introducing New Google Photos

Google introduced Google Photos—a new, standalone product that gives you a home for all your photos and videos, helps you organize and bring your...