The much-anticipated recent iPhone 8 launch was followed by millions who watched the event via livestream and on internet forums, blogs and in the news media. It happens every year when Apple launches a new phone, but in 2017, the followers are much more than before.
So, what draws people’s interest such events and why they are so absorbed even with the news about these phones? Surely, it is not just the groundbreaking design or the connection with a community. There is much more going on.
In fact, smartphones tap into our basic yearnings as humans.
Here are three reasons why we love our phones.
1. Part of an extended self
Our sense of self is shaped while we are still in the womb. The development of the self, however, accelerates after birth. A newborn, first and foremost, attaches herself to the primary caregiver and later to things – acquiring what has been called an “extended self.”
The leading 20th-century American psychologist William James was among the first to argue for an extended self. In his “Principles of Psychology,” James defined the self as “the sum total of all that a man can call his, not only his body and his psychic powers, but his clothes and his house, his wife and children.” Losing any of this extended self, which could include money or another prized object, as he explained, could lead to a sense of great loss. In early childhood, for example, babies and toddlers cry if they suddenly lose their pacifier or favorite soft toy, objects that become part of their extended selves.
Phones, play a similar role. It is not uncommon to feel a sudden onset of anxiety if you drop your phone or you are unable to find it. Many individuals feel the same way. It is also reflected in how often many check their devices.
A recent study found that 51 percent of individuals born in the 1980s and 1990s experienced moderate to high levels of anxiety when they were kept from checking in with their devices for more than 15 minutes. Interestingly, the percentage drops slightly – to 42 percent – for those born between 1965 and 1979.
This is primarily because they came into being during a time where hand-held technologies were only beginning to make their entry. For this group, phones became part of their extended self only as late teens or as young adults.
2. Recalling caring relationships
Not just extended selves, smartphones in particular, with their games, apps and notifications, have become an essential aspect of people’s sense of self.
And here’s how:
Drawing on psychodynamic theory, which holds that childhood experiences shape personality, our relationship with technology mirrors the environment our parents created in caring for us. This environment functions around touch, a keen awareness of what the infant needs, and establishing and maintaining eye contact.
In the same way, we, as adults, reexperience touching and belonging through our phones. Technology affords a space where the self can be satisfied, play and feel alive – a space previously provided by caregivers.
When we hold our phones, it reminds us of moments of intimacy – whether from our childhood or from our adult life. The brain chemical dopamine and love hormone oxytocin, which play a role in the addiction “high,” kick in. These chemicals also create a sense of belonging and attachment.
Holding our phone has the same effect as when a parent looks lovingly at her child or when two lovers gaze into each other’s eyes. In the words of Apple executive Philip Schiller: The iPhone X “learns who you are.”
3. Fulfills need to produce and reproduce
Our second nature is to copy, imitate, make models, and explore difference as we try to become a better or different self.
Phones help us do that. We take pictures, manipulate images, join discussions, curate a selfie and reach out to others. By texting back and forth, we weave together a conversation. Through searching, we become knowledgeable, even if we lack wisdom. Thus, we join ancestors who painted on cave walls and told stories around fires.
It should not come as a surprise then that smartphones currently account for 46 percent of all internet use. This is expected to grow to 75 percent by 2021. We are destined, it seems, to live with our phones in hand.
- The Contrarian View: Your Smartphone Makes You Dumber
Living with technology
However, still sometimes, we need to show up in person and make a difference.
We can be disappointed if we limit our spaces and relationships to small screens. We need intimate relationships where we give and receive touch, where we gaze into someone’s eyes. We also need spaces – some will be online – where deep connections can be made, where we can rest, play and discover.
So, as some of us head to purchase the latest smartphone or venture online, it would be best to remember that technology is neither good nor bad. It is rather neutral option that is personalized over time.