iPhone 8 price may start at $1,200, according to most recent comments on the internet. Although the gap between the current price of iPhone 7 and the highly anticipated next generation handset is quite significant, it is definitely not unthinkable of.
John Gruber, who is definitely in the know of all things Apple, thinks the iPhone 8 price may start at $1,200. He attributes his prediction to supply-chain constraint and high demand.
Analysts from Goldman Sachs also expressed opinion the iPhone 8 will be expensive.
Citing supply constraints and potentially massive demand for Apple’s iPhone 8, it is possible the entry-level version of Apple’s most high-end iPhone to start at $1,200. That’s a lot more than the $1,000 figure that consumers were afraid of recently.
Gruber, who frequently hosts Apple executives on his podcast and has correctly predicted earlier Apple moves, explained that the OLED iPhone is a device which Apple can’t make 40 million of per quarter, at least not today. And if that’s true, that means it should be more expensive. Not should in any moral sense, but simply because that’s how the principle of supply and demand works. When supply is constrained and demand is high, prices go higher. The higher prices alleviate demand.
If Apple really is facing supply constraints due to new OLED panels and possible troubles with a new fingerprint reader, Gruber said, it will start the iPhone 8 at $1,199 with 64GB of storage, or even as much as $1,249. A 256GB model would start at $1,299 or as much as $1,399, he said.
In the past, the Apple watcher correctly predicted the gold Apple Watch Edition was going to cost thousands of dollars, something other industry-watchers didn’t believe at the time.
This doesn’t mean every iPhone will be so expensive. Apple is also expected to introduce an iPhone 7s and iPhone 7s Plus which may be priced similarly to the current iPhone 7 and iPhone 7 Plus models — under $1,000.
In April, UBS argued that the average selling price of Apple’s new iPhones is likely to come in at about $692. Goldman Sachs, for its part, thinks the iPhone 8 will cost more than $1,000 and will help to send Apple’s stock soaring.
Keep in mind that telecom operators will help offset these prices by selling the iPhones with device installment plans that allow customers to pay off the full cost of the phone over 12, 24 or 36 months.