Manufacturers of Arabic perfumes, essential oils, bukhoor and other fragrances from across the GCC will have a unique global platform to showcase their talents by producing scents for Expo 2020 Dubai.
The Expo launched its search for producers of fragrances, from international brands to small, artisan producers in the Gulf, which could be offered to millions of visitors from around the world.
The Middle East is renowned for its fragrances, which are deeply rooted in its culture. The distinctive scent of Expo 2020 Dubai should reflect the local heritage and therefore it should differentiate from the fragrances of popular perfumes.
In the UAE alone, the market for fragrances was estimated at Dhs1.5 billion ($423 million) in 2015, according to figures compiled by Euromonitor International for last year’s Beautyworld Middle East exhibition.
The entire Middle East and Africa beauty and personal care market – the fastest growing beauty market in the world – had a retail value of Dhs 100 billion (USD 27.1 billion).
Expo 2020 Dubai is offering producers of Arabic fragrances a unique chance to tap into not only that market but also the millions of people from outside the region who will visit the destination during the six months from October 2020 to April 2021.
The products will be sold at selected outlets across the UAE, including dedicated Expo retail stores, as well as at the Expo 2020 Dubai site itself when its doors open in October 2020.
This is the third of up to 40 licensed product categories put out to tender by Expo following the launch of campaigns to find manufacturers of souvenirs and food products.
Expo 2020 Dubai will be a global destination and organizers are looking for fragrance producers from around the world to come forward as the event will benefit from a range of scented items that will reflect the varied tastes of millions of visitors.
However, as this is also the first World Expo in Middle East, Africa and South Asia, so the products should reflect local heritage as well.
People who visit Expo 2020 Dubai from around the world should be able to experience these amazing aromas and take home with them a scent of Arabia.
As well as perfumes, Expo 2020 Dubai is also looking for suppliers of essential oils, bukhoor and skin care products.
One producer may even get the honour of making a distinctive scent just for Expo, both for men and women.