Emirati businessman Mohammed Alabbar announced today the launch of a new e-commerce platform for the Middle East. It is dubbed Noon and its web address is as follows http://noon.com. The website is not yet operational, but the features aimed at accumulating users’ data as email subscription and social media follow up buttons are already active.
The new e-commerce platform is being funded with 50% investment from Saudi Arabia’s PIF. It will be based primarily in Riyadh. Noon.com will launch operations in January, with 20 million products on the platform, according to Alabbar.
Earlier in the year, it was revealed that Alabbar Enterprises, led by Mohammed Alabbar, along with a number of private investors from the region, is set to launch the Middle East and North Africa (MENA)’s largest technology fund.