The Entertainer Wins ‘App of the Year’ at the Shortlist App Awards

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The Entertainer is proud to announce that they been awarded ‘App of the Year’ at the first Shortlist App Awards, which took place last night at Jumeirah Zabeel Saray.

After two years of careful planning and execution, the Entertainer App was launched in 2014 with phenomenal results. For the first time, customers were given the choice of purchasing a book or app, with 13% converting to digital in the inaugural year. In 2015, conversion grew to 45% and in 2016 more than 85% of customers chose the App. Since launching their 2017 products on 26th October, 99.4% of Entertainer purchases have been digital. Today, nine markets are now app-only, with only two books available in the UAE in 2017. In November 2015, the UAE celebrated 1 million mobile redemption since the App’s launch; this year alone, Entertainer customers have redeemed over 4 million mobile offers and saved more than AED 500 million.

The Entertainer’s digital transformation has rapidly expanded the company’s capabilities, which are based on driving relevance and context. Invaluable data helps shape and grow the products to better suit consumers’ tastes. Customers can be served offers based on past choices and preferences. New merchants can be added any time throughout the year, and full products can be launched in just a few months. The brand’s decision to go digital has opened up tremendous opportunities for growth in the digital marketplace.

While the foremost benefit of the Entertainer App is the convenience of having offers with you wherever you go, the App also offers an extensive range of functions that further enhance the user’s experience. Browse for outlets by name, keyword, location and even filter by attributes such as smoking preference, Halal offerings, child-friendly outlets, valet parking and WiFi accessibility. This year, the Entertainer partnered with Careem, the region’s premier chauffeur taxi booking service, to offer Entertainer users the option of booking a ride directly through the App. In September 2016, the Entertainer introduced an updated user-interface and ‘Smiles’, the brand’s own virtual currency system which allows users to earn and spend rewards each time they use the App.

“When I printed the first Entertainer book in 2002, I couldn’t have imagined the technological advancements on the horizon,” said Donna Benton, Founder and Chairman of the Entertainer. “The development of the App launched the brand into the digital and social age, which has been invaluable to both our customers and merchant partners. We are constantly working to make the Entertainer experience simple, seamless and rewarding. Thank you to Shortlist for the recognition – we will continue to innovate and improve our products with our customers always front of mind.”

The Entertainer recently launched their range of 2017 products with great success in the UAE, seeing record-breaking sales on the first day. For a limited time, 2017 Entertainer products are available at AED 50 off the regular price, with all 2016 offers available right away. Additionally, choose Cheers or Body absolutely free when you purchase Dubai 2017, Dubai Fine Dining 2017 or Abu Dhabi 2017. This amazing deal is available until 30th November from the Entertainer website or directly through the App.

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