Fire TV and Fire TV Stick now deliver personalized content

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Fire TV and Fire TV Stick now integrate personalized recommendations from popular providers including Netflix and HBO, giving customers more ways to find great content.
Screen Shot 2016-09-07 at 8.55.25 PMAmazon announced new features are coming to the best-selling Amazon Fire TV and Fire TV Stick. These features will be enabled automatically as part of a free, over-the-air software update currently being delivered to customers. Through this update, customers can now easily use their voice to search for favorite content, find the best subscription deals, and see recommendations for popular programming from apps including Netflix, HBO GO and, coming soon, HBO NOW.

New features coming to all Amazon Fire TV and Fire TV Stick customers starting today include:

Universal Search expanded to over 75 apps and channels. Use your voice to search across 75+ apps and channels, including Netflix. With support for universal search across more apps and content providers than any other streaming media player, Fire TV makes it easy to find and watch your favorite TV shows and movies. In addition, if a TV show or movie is available on multiple apps, Fire TV will now show you viewing options – watch, stream, rent, or purchase – so you can choose an app or channel based on convenience and value.

Customized content that’s easy to find. With Fire TV, you don’t have to launch multiple apps to see what’s new or get recommendations. Now, subscribers to popular providers like Netflix or HBO can quickly see personalized recommendations in custom rows available directly from the Fire TV home page. Fire TV gives customers a fast, easy way to access content they want with custom rows for popular apps and channels, including HBO, Netflix, and more in the coming months.

Alexa voice control for Amazon Video. Using just your voice, Alexa support for Amazon Video now lets you advance or go back in a video any amount of time you specify. Say “skip ahead 2 minutes” to jump past the opening credits. Miss something because you were interrupted? Just try “rewind 30 seconds.” Ready for the next episode? Just say “next.”

Sports Updates. Using Alexa, just say “give me my sports update” to see the latest scores and game info from your favorite sports teams right from your Fire TV. To select your favorite sports teams, simply go to Settings within the Alexa app, using a browser or your Fire tablet, iOS or Android device.

Amazon Fire TV is the #1 selling streaming media player in the US across all retailers, and Fire TV Stick is the most reviewed product in Amazon history with more than 100,000 customer reviews. Additional product details are available at amazon.com/firetv.

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