The Western Union Company, a leader in global payments services, hosted their annual iftar event in Dubai to commemorate the global Ramadan programme, ‘30 Days of Better’. Several UAE-based winners of the programme were rewarded for their selfless acts at the event. In a grander gesture, the company also reiterated the Western Union Foundation’s commitment to their global ‘Education for Better’ initiative through activities in the Middle East and Africa (MENA).
Designed as a community-building exercise, 30 Days of Better reinforces the universal concepts of sharing and caring, with the aim of recognising individuals who perform acts of kindness or generosity aimed at benefitting other individuals, or society at large. Several UAE residents were invited to narrate their winning stories at the iftar, and were rewarded for their selflessness. The popular programme continues to draw record participation on local radio stations Radio Mirchi and Al Rabia, and on Western Union’s social media platforms, and will run until Eid Al Fitr in July.
The company echoed the Western Union Foundation’s commitment to their global initiative ‘Education for Better’, by reinforcing their anchor collaboration with regional non-profit network, Education for Employment (EFE Middle East). In March this year, The Western Union Foundation announced their collaboration with EFE to support a variety of activities focussed on empowering and educating youth – especially young women – in the MENA region to build careers that create a better future for themselves and their communities.
The iftar was attended by representatives of the media, social and charitable organisations, and several executives from Western Union’s regional office in Dubai.