Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum has announced today the “reading nation” campaign, to mark the advent of the Holy month of Ramadan, with aim to distribute five million books to children in refugee camps and schools around the world and Islamic nation; consequently support the educational institutions and humanitarian programs in the UAE and beyond.

The campaign will directly provide children and school pupils with two million books, and establish 2,000 libraries, while supporting educational and humanitarian programmes.

Sheikh Mohammed said the fastest way to end poverty is to eliminate ignorance. Businessmen, public and private institutions were invited to join the campaign.

The “reading nation” campaign will continue until the 19th day of Ramadan, which marks the Zayed Humanitarian Day.

Etisalat and Du Telecommunications will dedicate toll-free numbers through which individuals can make donations to the campaign throughout Ramadan, with each book costing AED10. Corporate bundle packages include donating between 50,000 to 500,000 books at costs ranging from AED500,000 to AED10,000,000.

The Emirates Red Crescent and Dubai Cares will also receive donations through their bank accounts, branch locations, and donation kiosks across the country.

In addition, the Ministry of Education will organise events and activities to encourage students to donate books that will be sent to children and students in refugee camps.

In support of the campaign, Abu Dhabi Media, Dubai Media Incorporated, Arab Media Group, and major national newspapers and publications, in both Arabic and English, will come together to provide extensive coverage of events and activities linked to the campaign.

Dedicated platforms and kiosks will be set up in shopping malls to enable members of the public to make cash donations and also write personal messages to children in refugee camps and other underprivileged students in beneficiary countries.

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