Now it’s a great time for video content creators to benefit from newly emerging opportunities to showcase their work.
Content producers from around the world can now make their videos available to customers as part of Prime Video (click here to get a 30-day free trial). They will be able earn royalties based on hours streamed.
Videos can also be made available to rent or own, to view free with ads, or packaged together and offered as an add-on subscription.
As of now, viewers only in five countries have access to new movies, TV shows, docu-series and music videos from content creators. But this is likely to change rather soon and the video service will be available in more countries in the coming months.
The Amazon Video Direct Stars program, which was also launched today offers video providers the opportunity to earn a monthly bonus based on customer engagement.
Amazon Video Direct (AVD) is an enhancement to Amazon Video. It is a new self-service program for video creators to make their content available to the companies customers, including tens of millions of Prime members (click here to get a free trial).
Amazon Video is the only streaming service to offer customers unlimited access to tens of thousands of movies and TV episodes, including award-winning Amazon Original Series, through Prime Video; monthly subscriptions to SHOWTIME, STARZ, and more; and hundreds of thousands of titles including new-release movies and current TV shows for rent or purchase.
Specific benefits of Amazon Video Direct include:
- Access to Amazon’s most engaged streaming audience—video providers can distribute their content directly to tens of millions of Prime members and earn royalties based on minutes streamed
- Choice of how to share titles—video providers can utilize the different options Amazon Video uses to share content to customers
- Expanded customer reach—video providers can choose to make their titles available in any country where Amazon Video is available—the United States, Germany, Austria, United Kingdom and Japan; with support for all the devices Amazon Video is available on—Fire TV, Fire and other iOS and Android tablets, connected TVs, game consoles, iOS and Android phones, and laptops
- Insightful performance metrics—video providers are given performance metrics, such as number of minutes a title was streamed, projected revenue, payment history, or number of subscribers, so they can optimize the way they offer and promote content to customers; video providers have full control and the flexibility to make changes based on these metrics
Also launching today is the AVD Stars program, which gives video creators a share of one million dollars per month based on customer engagement with their title.
Here’s how the program works: Amazon will distribute to creators a monthly bonus from the one million dollar monthly fund, based on the Top 100 AVD titles in Prime Video, in addition to any other revenue earned. Video creators and providers who use AVD to make their titles available in Prime Video will automatically be enrolled. The AVD Stars program launches today and the one million dollar monthly fund will make its first bonus distributions based on streaming activity from June 1st to June 30th.
As a major, independently owned and operated motion-picture company, Amazon has the ability to distribute films to all its customers around the globe. Amazon also has the control to create the unique distribution strategies that reflect the changing ways in which our audiences discover our films.
As for the start, AVD launch partners include: Conde Nast Entertainment, HowStuffWorks, Samuel Goldwyn Films, The Guardian, Mashable, Mattel, StyleHaul, Kin Community, Jash, Business Insider, Machinima, TYT Network, Baby Einstein, CJ Entertainment America, Xive TV, Synergetic Distribution, Kino Nation, Journeyman Pictures, and Pro Guitar Lessons. Content from these providers can be found now on Amazon Video.