Virtual reality to become a billion dollar niche

Touch Commerce

Deloitte predicts that mobile driven commerce will enter into mainstream in 2016 in the Middle East. The early success stories of app based payment such as mPay seem to be a case in point. However, the pace of adoption of mobile enabled commerce will differ greatly depending on the underlying technology. While Near Field Communication (NFC) is taking time to gain traction, Deloitte predicts a promising customer uptake of touch commerce, depending of the pace of rollout by ecommerce and payment platforms in the region.

However it will take some time before touch commerce becomes mainstream and displaces cash-on-delivery as the number one payment method for online shopping in the region.
Hybrid Cloud Computing (Private and Public Cloud Services) adoption in Middle East

Deloitte predicts that in 2016, the market for cloud services in the Middle East will exceed US$1 Billion. Customers migrating to cloud will start with hybrid cloud models than full-service cloud deployments. Further, software as a service is likely to grow much faster than other cloud technology vectors with growth being fueled mainly by the Small and Medium Enterprise market compared to large enterprises and the public sector.

Governmental organizations will continue to maintain and promote a private cloud deployment due to regulatory requirements and a conscious decision to protect confidentiality and integrity of classified information. Non-governmental organizations (Large Enterprises and SMEs) will explore options of using the public cloud for both Learning-as-a-service (IaaS) and Software-as-a-service (SaaS) offerings considering the maturity and stability of major productivity software in this space as well as ease of provisioning for infrastructure resources.
Music usage rights

Currently there are at least 240 collection societies licensing music, spanning across 129 countries and six continents. The Middle East and North Africa region is in stark comparison to the rest of the world, with only two collection societies (Lebanon and Egypt) and approximately 5,000 total members.

Deloitte predicts that one or more GCC countries will consider the introduction of Music Rights Licensing regime, and in effect this could catalyse the development of the regional music industry and generate indirect economic benefits across the MENA region.