The Pepsi Challenge reached a whole new level this time where creative minds from different cultures and nationalities sent different messages of peace including one with the artistic touch of INSA, renowned British graffiti artist, right from Dubai’s Margham desert.
The Pepsi Challenge is an initiative driven by Pepsi and Pepsi Ambassadors worldwide who issue a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live for Now.” Issued on Pepsi social and digital channels and via renowned ambassadors from around the world, #PepsiChallenge incites consumers to take on different challenges for unique, once in a lifetime experiences in music, sports, design and technology.
Additionally, every time the #PepsiChallenge hashtag on Instagram, Facebook, Twitter or YouTube (and your account is public) till December 31st, 2015, Pepsi will donate $1 USD (up to a maximum of $1 Million), to Liter of Light USA, a charitable organization that provides cost effective solar lighting solutions to communities in need while recycling plastic bottles.
Combining parts you can buy at a hardware shop, a Pepsi bottle and simple soldering skills, Liter of Light teaches people how to build their own solar house lights and street lights to make their homes and communities brighter.
On the Pepsi Challenge website, is the Liter of Light map which is an indicator of participation where the map shines brighter as more people get involved and use the #PepsiChallenge hashtag.
