In March 2014, a decision was taken by the International Coffee Organization to launch the first official International Coffee Day in Milan as part of Expo 2015.
International Coffee Day is an occasion that will be used by industry participants to promote and celebrate coffee as a beverage, with various events occurring across the world.
However, the first official date will be 1 October 2015, as agreed by the International Coffee Organization and will be launched in Milan. Dubai is quick to follow new trends and coffee will be celebrated locally as well. So, do not be surprised if your favorite coffee shop offers you their new specialty to taste for free.
Around the world, this day is also used to promote fair trade coffee and to raise awareness for the plight of the coffee growers. Many businesses offer free or discounted cups of coffee. Some coffee chains share coupons and special deals with their loyal followers via social networking. Some greeting card companies also sell gift cards or send as well free e-cards.