Introducing All-new Fire HD Tablets Designed for Entertainment

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Incredibly thin and light design, stunning HD display with over 1 million pixels, fast quad-core processor, stereo speakers with Dolby Audio, front- and rear-facing cameras, expandable memory via microSD, and almost 2x more durable than the latest generation iPad Air—all of this for just $149.99 for 8” and $229.99 for 10.1” here.

Amazon today introduced all-new Fire HD tablets, designed from the ground up for entertainment. Fire HD also introduces Fire OS 5 “Bellini,” which brings the best entertainment experience on any tablet, with an updated user interface, deep integration of Amazon-exclusive services, and hundreds of new and upgraded features and platform updates.

With its 8” display, Fire HD 8 is the perfect tablet for web browsing, reading, or gaming. It is available in four color options: black, magenta, blue, and tangerine, and offers an incredible value at only $149.99. Fire HD 10 is Amazon’s largest tablet yet, with a 10.1” display that is perfect for widescreen entertainment. Available in two color options, black and white, it’s only $229.99. Fire HD tablets start shipping September 30.

New Fire HD features:

Thin and light industrial design—at 7.7mm, Amazon’s thinnest tablets ever.
Crisp and vivid HD display with over 1 million pixels; with a 16:10 widescreen aspect ratio, Fire HD 8 offers 15% more HD video viewing area and Fire HD 10 offers 22% more HD video viewing area than similarly-sized tablets with a 4:3 aspect ratio.
Powerful quad-core processor running at up to 1.5 GHz for fast app switching and fluidity.
As measured in tumble tests, Fire HD is almost 2x more durable than the latest generation iPad Air.
Up to 128GB of expandable storage via microSD—enjoy even more videos, music, games, and photos while offline.
Stereo speakers with Dolby Audio, which are custom-tuned for immersive, high-quality sound.
Powered by the latest version of Fire OS—Fire OS 5 “Bellini”—with an updated user interface that is inspired by the beautiful layouts of high-quality magazines, making it fun to browse for your next movie, song, or book, or easy to pick up where you left off. Plus, Fire OS 5 includes hundreds of new and upgraded features, platform updates, and Amazon-exclusive services.
First tablet with Amazon Underground, a one-of-a-kind app store experience where over $10,000 in apps, games, and even in-app items are actually free—including extra lives, unlocked levels, unlimited add-on packs, and more.
Have you ever forgotten to download a movie ahead of a flight? For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series, so you always have something good to watch. Importantly, On Deck only uses the available storage on your tablet, opportunistically in a special shadow mode. When you download something, On Deck automatically makes room for your selected content—there’s no hassle of needing to clear out space yourself.
The best reading experience on a tablet gets even better with Word Runner, a new feature designed to help you read faster—one word at a time—by bringing each word to the center of the screen to where your eyes are already focused. Word Runner gradually builds to your preferred reading speed, then algorithmically and automatically slows down for difficult words, punctuation, and paragraph breaks.
For parents whose kids have outgrown Amazon FreeTime, Activity Center provides an easy way for them to see how their kids are spending time on their Fire tablet—from how much time their kids spend playing games to which websites they visit.
Mayday Screen Sharing lets an Amazon expert guide you remotely through any feature on your screen, available 24×7, 365 days a year—for free.
Access to over 38 million movies, TV shows, songs, books, magazines, Android apps and games, and more—with free, unlimited cloud storage for all Amazon content.
Amazon-exclusive features customers love, including ASAP, X-Ray, Second Screen, Family Library, Amazon FreeTime, Prime Video downloads, and more.
Video chat with friends and family with the 720p front-facing camera; take photos and capture videos in 1080p full HD with the 5MP rear-facing camera.
Free, unlimited cloud storage for all photos taken on Fire devices, automatically backed-up wirelessly.
All-day battery life delivers up to 8 hours of reading, browsing the web, listening to music, and watching video.
“Fire HD combines an incredibly thin and light design with powerful performance to deliver the best entertainment experience available on a tablet,” said Jeff Bezos, Amazon.com Founder and CEO. “A beautiful widescreen HD display, fast quad-core processor, expandable storage, Fire OS 5, exclusive features, and the Amazon content ecosystem of more than 38 million movies, TV shows, songs, books, apps, and games.”

Engineered by Amazon—Designed for Entertainment

Thinnest Fire Tablets Ever and Incredibly Light
Amazon’s thinnest tablets ever at 7.7mm, the new Fire HD tablets are incredibly light—in fact, at 432 grams, Fire HD 10 is lighter than iPad Air—making them easy to hold for hours so you can watch movies, read books, and play games comfortably.

Crisp and Vivid HD Display
Constructed using fully laminated HD IPS displays with over 1 million pixels, Fire HD offers vivid image quality with less glare, high luminance, and wide viewing angles. Fire HD 8’s widescreen 16:10 aspect ratio also offers 15% more HD video viewing area than the new iPad mini 4; Fire HD 10 offers 22% more HD video viewing area than the latest generation iPad Air. This means that rather than shrinking a movie to fit the screen, Fire HD presents a widescreen image so you can enjoy the full picture—as it was intended, without compromise.

Powerful Processing Performance
Fire HD is powered by a MediaTek quad-core processor running at up to 1.5GHz—resulting in a fast and fluid UI, and HD videos and high frame-rate games that run smoothly.

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