It is not unusual for one consumer to have both a desktop and a mobile device today. According to a report by Millennial Media and comScore, in U.S. alone, more than half of online content is consumed through mobile devices. Smartphones lead the way with a share of 44%, followed by tablets with 12%. In contrast, the content consumed via desktop PCs is estimated at less than 45%. Furthermore, researchers predict that mobile content consumption will continue to rise over the next few years.
Nevertheless, that does not mean that web users will abandon desktop computers and entirely switch to tablets and smartphones. According to the report, they will continue to prefer cross-platform consumption. However, the study also found that when it comes to digital content usage consumers behavior is different on mobile and desktop devices.
As a start, mobile gadgets are more frequently used for downloading apps and games. Apps continue to offer a better and quicker access to information and content compared to mobile web browsers. Mobile games, on the other hand, are easier to download and install for the majority of consumers. In addition, many mobile users have at least one game, which they use to kill time while they commute, for example. In other words, apps and games are more of a necessity for mobile users. In contrast, with desktop devices it is easier to play online games or to rely on online tools instead of on specific software.