Dubai’s Burj Al Arab, usually described as the world’s only 7-star hotel, has apparently succeeded in attracting more fans than any other hotel in the world. Recently, it was awarded for best social media presence, alongside famous international travel brands such as Walt Disney World Resorts.
Burj Al Arab is certainly one of the most iconic, talked-about and photographed landmarks in Dubai, attracting and inspiring millions of people from all around the world. Its latest award came from global travel industry intelligence company Skift, which announced its inaugural Skifties social media travel awards last week. Dubai’s 7-star hotel won the Award for Best Social Media Presence in the Individual Hotel Property & Resort category after reviewing its campaigns on popular websites such as Facebook, Twitter, Instagram and YouTube.
Social media is the hottest platform to attract audience, as well as to communicate with fans and visitors, so it’s essential for any marketing strategy, especially when it comes to the travel and hospitality industry. For only six months, Burj Al Arab managed to collect record engagement figures – more than 6 million likes, comments, shares and views across social media platforms. During these months, the hotel hosted a gigantic Instameet, while the local #MyDubai campaign still continues to engage residents today. The numbers show that not only locals are inspired by the luxurious hotel, but it’s also a dream destination for millions of tourists on a global level, as well.
Besides Burj Al Arab, the company gave Skifties to famous brands, including Walt Disney World Resorts, which has the most engaged community, Expedia for its #ThrowMeBack best integrated campaign, and Turkish Airlines, which was selected for having the best social media presence in the airline category. The best branded page on Facebook is TripAdvisor, while Hotels.com has the best Twitter account. The best branded Instagram account is Lonely Planet’s and according to the ranking, destination marketing organization Visit California has done the best job on YouTube.
