You may think that it is too early to mention Black Friday, but the truth is it is not. Although the biggest shopping day of the year is traditionally associated with the winter holiday season, it has started to move forward and kick off earlier and some retailers start their campaigns weeks earlier, while other gear up preparations a few months in advance. This tendency is likely to be preserved in 2014 as the Black Friday will likely be bigger and more profitable than ever. However, there will be a few trends which will also gain power around shortly before the start of the winter holiday season. Here is an early guide to this year’s Black Friday and Cyber Monday.
As you probably know, Black Friday always take place right after U.S. holiday Thanksgiving, which is set on the fourth Thursday of November. This means that Black Friday 2014 will officially start on November 28.
Cyber Monday promotions, on the other hand, are organized on the first Monday of December, which is the first Monday after Thanksgiving. In 2014, this will be the very first day of the month – 1 December.
It is not uncommon for retailers to introduce their Black Friday deals before the actual arrival of the Black Friday. This is namely what happens last year. Amazon.com, for instance, kicked off its Countdown to Black Friday sales event on 1 November, which is nearly a month in advance. Other retailers followed a similar strategy and opened the shopping season in the second or third week of November. This year, the pre-Black Friday deals could arrive even earlier. Our guess is that some stores will begin to offer exclusive deals and discounts as soon as the last week of October. You can expect offers to kick off on 28 October or precisely a month before Black Friday 2014.
As for Cyber Monday, it is not likely to see an early start. Instead, it will rather get a late end. Still, here the prolongation will be a bit more limited. Most retailers would probably set the boundaries at a week after Cyber Monday.
Wholesalers even run dedicated super sales for retailers from September onwards.