Apple released its annual mobile application called 12 Days of Gifts – iTunes. The app was launched a few years ago. However, until recently it was only available for users in Japan, Europe and Canada. This year, iPhone and iPad owners in the U.S. will also get the chance to download and use it for the first time.
The application is Apple’s way to celebrate the arrival of the Christmas holidays. The 12 Days of Gifts app offers various gifts like free games, apps, videos, books and songs to users who have installed the application.
Apple’s holiday app is now available for download. Nevertheless, there is not information on the “gifts” which it will offer this time around. In 2012, for example, the application surprised iPad and iPhone users with free episodes from hit shows like How I Met Your Mother and Sherlock, as well as with games like Sonic Jump an Broken Swords. There were also many song and videos by popular artists like Kesha, One Direction and others.
However, do not expect to receive gifts as soon as you download the application. Right now, the app shows a countdown to the start of the giveaway. It will kick off on December 26th and it will continue until January 6th. In addition, the gifts may vary from one country to the other. Every gifts offered by the app will be available for download for just 24 hours. Therefore, the app will offer each user a total of 12 gifts for each of the 12 days of the campaign.
The 12 Days of Gifts app is free and it can be downloaded from Apple’s App Store. It will requires at least 64.7MB of storage space and it is compatible with Apple’s iOS 7 or later.
This is the second holiday giveaway organized by Apple. The first was conducted through the Holiday Cheer apps, which offered eight free Christmas songs to iOS users. Among them were Kelly Clarkson’s “Silent Night” and Mary J. Blige’s “ The Firs Noel.”
In the meantime, Microsoft launched its “12 Days of Deals” campaign. It includes discounts on various technology products and it spans between December 9 and December 20. Although, Microsoft unveils just one deal per a day, the full schedule and price cuts already leaked on the web.