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Windows Apps in High Demand
Microsoft Corp. announced that it will offer $100 for a Windows 8 or Windows Phone applications that would be published on the company’s Windows Store or Windows Phone Store. The reward will be paid as a virtual Visa card. The giant is allowing developers to send a maximum of 10 Windows apps. In return, they can receive up to $2,000.
Microsoft highlights that the apps need to follow all the requirements of the company. Also, the software giant will not accept applications that can only be used to open a website or “cloned” versions of already existing or published applications. Jennifer Marsman, a Microsoft Developer Evangelist, stated that the apps must be unique and different.
The offer will be valid until June 30, 2013 or until the first 10,000 approved Windows apps.
It seems that Microsoft wants to expand and popularize its Windows Store. Currently, the company’s application stores are doing well. From the giant informed that they have managed to sell 60 million licenses for its latest operating system Windows 8. In addition, the number of downloaded Windows applications just hit 100 million. Moreover, last week, Microsoft celebrated 50,000 apps in its Windows Store.
Although these numbers are quite impressive the company still has a lot of work to do. Android and iOS application stores continue to offer bigger variety of apps and to lure more consumers. Also, many popular mobile applications are still not published on Microsoft’s Windows Store. That is mainly due to the fact the giant works more with third-party developers that with developers from other major companies on the market.
This is not the first time Microsoft Corp. offers money to developers for new applications. The company did that back in 2010 when it introduced Windows Phone.