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Microsoft Corp.’s Windows Store enjoys a quickly growing popularity. The giant first made its app store available one year ago. Later in December 2012, the company announced that the Windows Store catalogue has surpassed 35,000 applications. Now, just a few hours ago, Microsoft informed that its app store has reached the amazing 130,000 applications.
This is good news not only for Windows users, but also for Microsoft. The giant managed to develop and build a massive app hub for a very short time. A few months ago, Windows OS users were complaining about the modest app catalogue of Microsoft. But today consumers have a greater choice of mobile apps and can enjoy a bigger ecosystem.
It seems that applications are turning into a key component for companies that introduce mobile operating systems or devices. They can be very profitable for them even in times of crisis or slowdowns.
One good example of that is Blackberry’s App World. The company introduced its new products a few weeks ago, but it is still struggling to keep its head above the water. In addition, with the domination of iOS and Android devices, things become even more difficult. Despite that, Blackberry App World was one of the most profitable projects of the manufacturer.
Microsoft is obviously scoring higher than Blackberry since it also announced that the amount of app downloads has made an unbelievable jump. According to the company, downloads from Windows Store increased with 75%. In addition, the giant’s profits from mobile applications saw a rise of over 90%. This is amazing given that a large number of the Windows apps offered on Microsoft’s store can be downloaded for free. So how is that even possible?
A big role in the growing popularity of Windows Store plays the rising sales of mobile devices that run on Microsoft’s Windows Phone operating system. The giant said that its market share in some places has hit 10% which is pretty impressive for such a new lineup of products.
This tendency is likely to stay since more and more people buy Windows Phone devices. As a result, developers are working hard to create new and more exiting apps for Windows users.