Dubai Events and Promotions Establishment is an agency of the Department of Economic Development that organises the annual Dubai Shopping Festival. In 2013, the agency made elaborate arrangements to start the 18th edition of DSF with a spectacular opening ceremony. The event will be centered around the city’s lifeline – the Dubai Creek.
In the evening of January 3, the opening ceremony will include fireworks, music and dance performances. The theme of the event is ‘Join us where it all started…’. The Dubai Creek is the historic and emotional nerve centre of Dubai and the place from where the city rose from humble beginnings to become an international centre of excellence.
Four locations chosen along the historic banks of the Dubai Creek will come alive on the opening day of Dubai Shopping Festival 2013. The celebration’s slogan is ‘Dubai at its Best’. The Heritage and Diving Village, Al Seef Street, the Creek Park and the Festival Promenade at Dubai Festival City will be the main venue for celebration and activities.
Floating decorated tableaus of performers will sail down the creek delivering stunning aerial and acrobatic performances. Fireworks will mark the festival’s beginning, set off from the Al Seef Street area and the Festival Promenade.
All four areas on the creek chosen for the opening ceremony will then carry on with their range of DSF activities. The Festival Promenade will feature the amusement park-style DSF Fun Fair, the heritage Bedouin Lifestyle Camp, fireworks and performers and clowns. Apart from the fireworks, Al Seef Street will host the Tea Oasis, World of Souvenirs and the DSF carnival featuring roaming performers. Meanwhile, the Heritage and Diving Village will present the glorious past with cultural and folklore performances while the Dubai Creek Park will enthrall families and children with a variety of acrobats, jugglers, stilt walkers, clowns and other performers.