The Sound of Infiniti
With Nissan’s luxury Infiniti brand aiming to increase its global market share to 10% by 2016, their new 2013 JX35 model will no doubt be expected to perform ably once it is released into the wild later this year. Fulfilling a perceived gap in a product line that ranges from the more substantial QX to the slightly more manageable EX and FX vehicles, the three-row, seven seater luxury crossover is poised to introduce a number of technological innovations that Infiniti hope will see it doing just as well in the Middle East as it has in its North American incarnation released earlier this year.
Acclaim for the JX has already focused on the overall excellence of its design sensibilities and its ability to function equally well as a capable family vehicle by day and a stylish luxury car by night, fulfilling the needs of those buyers who can foresee having to use the model in both capacities during regular use. The car also includes a number of safety features such as the aptly named Backup Collision Intervention and Moving Object Detection systems which contribute to what Infiniti calls its All-around Safety Shield – a comprehensive, unified approach to vehicle safety that should win the Infiniti some definite plus points. Power is supplied by a 3.5 liter V6 engine allied to a fuel-efficient transmission set-up – all of which means that the overall driving experience of the JX35 should be as pleasurable as humanly possible given its size and weight.
The recent opening of the Infiniti Service Centre in Dubai means Infiniti now has a significant presence in the Middle East. With the release of the JX35, the coming year is set to be an interesting one for the Japanese manufacturer, and with a retooling of their EX and FX ranges expected to follow in the near future, it will no doubt also be an exciting one for them as well.