Dubai Shopping Malls Group’s 2012 DSS Promotion

Dubai Shopping Malls Group (DSMG) the umbrella organisation of shopping malls in Dubai, unveiled its promotion for the fifteenth edition of Dubai Summer Surprises (DSS), the region’s most awaited summer entertainment and shopping fiesta. The promotion will offer winners a chance to win prizes worth three million dirhams and 20 Emirates Airline return tickets.

Set to begin on 14th June, the fifteenth edition of the Dubai Summer Surprises promises fun and shopping fiesta for all its shoppers. The month long summer extravaganza lets you experience everything from shopping, dining, promotions to world class family entertainment.

DSMG has been a key sponsor of DSS since its inception running innovative events and activities that have helped brand Dubai as a shopping paradise in summer months. “DSMG is always on the lookout to offer customers increasingly exciting promotions during DSS, as this is in keeping with our mandate to re-energize the mall industry in Dubai and promote shopping and retail trade. Dubai as a shopping hub has always been the first choice for shoppers making it the quintessential value shopping destination. It is even more significant now when UAE is surveyed to be the world’s second most international retail market having a presence of 56% international retail brands. This year, we are pleased to launch the three million dirhams worth prizes that fully complements the action-packed DSS being organized by the Dubai Events and Promotions Establishment (DEPE)”, said Majid Al Ghurair, Chairman, Dubai Shopping Malls Group.

The participating malls have rolled out additional promotion and events during the month long celebration and shopping is more exciting this summer at all the participating DSMG malls.

The DSMG guarantees surprises and fun-filled activities for all its shoppers during the DSS offering prizes worth three million dirhams. Shop at any of the participating malls to receive a coupon from the mall that you have shopped to enter in the mega raffle. The malls are, Al Ain Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman Centre, Century Mall, Deira City Centre, Dubai Outlet Mall, Hamarain Centre, Ibn Battuta Mall, Lamcy Plaza, Mall of the Emirates, Mirdiff City Centre, Oasis Center, Palm Strip, Reef Mall, Sunset Mall, Times Square Center and Twin Towers.

A Weekly Mega Draw beckons prizes in cash and as gift vouchers worth half a million dirhams to four winners during the promotion period. The raffle draw is scheduled for 21st and 28th June and 5th and 14th July 2012. A Weekly Regular Draw will reward 20 winners with prizes worth fifty thousand dirhams with 5 winners in a week availing prizes in cash and as gift vouchers. As part of the joint promotion, MasterCard offers additional chances of winning to shoppers using MasterCard every time they shop. The promotion entitles shoppers using MasterCard to win 5 Emirates Airline return tickets to a destination as a weekly Mega Prize. The draws are held in conjunction with the DSMG raffle draw on 21st and 28th June and 5th and 14th July 2012. In total, 44 winners will get a chance to live it big this Summer Festival.

“MasterCard has been associated with DSS for 13 consecutive years to bring real value to its customers, merchants and cardholders. This year again, MasterCard has introduced a host of exclusive privileges during DSS for consumers to enjoy rewards and prizes while they shop using MasterCard in a participating DSMG mall,” said Eyad Al-Kourdi, Vice President & Country Manager, UAE, MasterCard Worldwide. “MasterCard’s collaboration with DSMG also helps facilitate commerce in Dubai as one of the top 10 global destinations cities as per MasterCard’s Index of Global Destinations 2012,” he added.

To top it all, visitors can choose from numerous spas to avail discounted rates for various health and wellness treatments. The fifteenth edition of the DSS targets all age groups with the entertainment attractions and shopping bargains. With unbeatable offers, events and activities, DSS promises unparalleled surprises this summer for the entire family.